The admiration for video is developing exponentially. Video has already become a must have tool for interacting with clients. We understand the importance of video and believe that the real value of video is via regular bite-sized pieces of content shared across many channels. Socinova can help your company define a roadmap for video content creation and offer the expertise to deliver a range of diverse video content for your business.
We operate closely with customers and can be as hands on as the situation demands. From managing all aspects of content creation from ideation to finishing to simply editing footage or working to a pre-existing brief, we are flexible and can adapt to suit your requirements.
Why is it important to create videos in the 21st century? What are the benefits of it?
With the whole world going indoors and online, the demand for innovative videos and content just went up. The last few years have been a revolution for marketers and video creators. Statistics show that close to 82% of businesses, big and small, have started using video content-based marketing techniques. It has been integrated into an active and important part of their marketing and business model and for good reason too. This is the newest, cost-effective technique that all of us need to embrace.
You might wonder if it is really worth your time and money to invest in video content creation services but before that take a look at these reasons why video content and turning digital is best for your brand!
1. Video content is getting the most engagement on social media
The first reason is that it is totally worth it because it is what everyone is doing. It is the most versatile and profitable digital marketing tool and you need to keep up with the trends if you want your brand to be relevant.
2. Video boosts conversions and sales
Videos can make you a lot of money. A simple video of your product on the landing page can convert a lazy search to an active sale. A study has shown that a video works well for whatever product irrespective of the category. If people have an explainer video in front of them, they eventually buy the product without any apprehensions.
Vision is our most dominant sense so you can understand why people are satisfied when they actually see the product in every way. Images boost your engagement so imagine what a video can do for you.
3. Videos show great ROI
Almost all businesses that use videos have claimed that videos give great returns on investment. Making a video might not be a small, easy, or inexpensive task but the return is exponential. With more and more online tools and video content creation services popping up, video making is improving and becoming more affordable. Even your regular smartphone can make a brilliant video.
You should also keep in mind that the best thing about video and video making is that it need not be perfect because it is the content that matters! You might have a fancy, elaborate video but if it does not show any details of the product or service then it is absolutely pointless. Low quality or poor design is not something that will harm your return much. You can make a terrible video of a burger but the burger will still taste great!
4. Videos build trust
You cannot hope to get conversions and sales if there is no strong foundation of trust. Building trust is the goal of its own and this helps to create long-term relationships. Stop badgering people with your content and let them come to you by looking at the content you put out there. Provide them with useful, interesting, and creative information that they can see and choose you eventually. Videos engage the public; it ignites emotions and promotes your brand. Youtubers are so famous, they start by making videos and go on to become one of the strongest and most famous promoters of a brand.
If you are serious about content marketing, you need to be serious about video creation as well. Promotional videos are instrumental in fostering trust because it removes all traces of apprehension and skepticism from the minds of customers while they are shopping online. They tend to fear fraud and cheating and video eliminates all that. It gives them more confidence to buy your product or engage with your brand and services.
5. Google loves videos
To get people to your website organically, you need to make sure that you have a good relationship with search engines. Videos indirectly make people spend more time on your website. The more videos they watch, the more time they spend there. Longer exposures also send signals to search engines that yours is a brand or service that can be trusted. Studies show that you are 53 times more likely to show up on Google if a video is embedded on your website.
Google owns YouTube so there has been a significant change and increase in how much video affects the search engine rankings. You have to ensure to optimize your video on YouTube for SEO and you can do so by writing interesting and catchy titles and descriptions. Make sure to include links that will lead viewers back to your website, thereby making it user-friendly for them as well. It should be easy and comfortable for the viewer to view the video and automatically go to the page with your product or service and taking the next step shows initiative to not only customers but also Google. Explore the world of videos and encourage customers to come back to you!
6. Appeal to mobile users
It is safe to say that videos and mobiles go hand in hand. Most viewers watch the videos on their mobile phones and mobile video views are increasing by the minute. YouTube reports mobile video consumption rises by 100% every single year. People prefer to watch videos on the go and more people are buying smartphones now, so with that, the audience for your videos also grows.
A Google survey shows that smartphone users are twice as likely as TV viewers and 1.4 times more likely as desktop viewers to feel a connection to brands that show video content on their personal devices. Brands need to be sensitive to the shifting focus and pay attention to building a personal connection with smartphone users.
7. Video marketing explains EVERYTHING
The best and easiest way to launch any new product or service is by making a video. You can explain everything in detail and not feel shy to give some pro tips as well. 98% of the users of any product say that they have viewed the explainer video to learn more about the product or service.
Now, you can choose to be the person who provides that video or there will be a customer who makes it and earns off it eventually. Most businesses have said that they have made an explainer video which they have put on their home page. And out of these, 83% said that it was highly effective.
If the concept you want to explain is difficult, fret not. Use the help of animated videos that will help you bring concepts to life. Texts and live video will not serve the same purpose as animated videos. The boring faces are not good enough to cut through the clutter and the focus from the main content is lost. Animated videos are perfect for entertainment and nostalgia but make sure your video stands out from the others and check the essential tips on how to make an explainer video.
8. Videos will get EVERYONE interested
Videos are a great tool for teaching because they are so easy to consume. Life now is too busy and fast. People do not have the time to spend it reading posts and long product descriptions. The modern customer will prefer to see their product in action and videos are the best way to give them that. Videos capture a large audience and even the laziest of audiences will be drawn to them. Make sure you reach the eyes of the potential client and also the ears.
9. Social media attention
Social media has so many features that enable people to share content very easily. Facebook has launched a 360-degree Video, Live Video, and Lifestage. Instagram has a new feature of 60-second videos and Instagram stories features. YouTube, as we all know, is the most popular platform for videos and that has a sharing option as well. However, creators need to remember that people share emotions and not facts.
While making videos, make sure to make them fun and entertaining so people also feel good while sharing them. This not only gives you more views but also more shares at the same time. Emotions are not exactly ROI but shares increase traffic to your site and you can take it further from there.
How to create innovative and capturing videos?
Now that you are aware of the benefits of making and using videos, here are some tips that will ensure that your video making game is good, modern, and captivating.
1. Don’t waste too much time on production quality
It has to be just OK and technical aspects are too many to waste your time on. Better production quality is correlated with more trust but it most definitely will not do you any good if you don’t have quality content. Regular videos shot with substance are good enough to rally the audience.
2. Think strategically
Engage with social media platforms that have a large audience base. Facebook, YouTube, Instagram, Twitter are just some of the main platforms where you will find a wide range of audiences for your product or service. Tap into the right place and you will reap appropriate benefits. Think about how different video formats are supported by different channels. Focus on the differences and personalize them to ensure acceptance and praise for effort as well.
3. Make it like a story
People are more attracted and engaged if you make your video in a story mode. This helps people to connect to the story with the characters. The flow of the video and the emotional presentation of it is the way to really get your audience to give you their time.
There is no set rule or guidelines on video making. When you are expanding and trying to broaden your horizon, you will come across various techniques. There will be different needs that pop up with growth and you will have to find a viable solution for them. This can only be done via experimentation.
Animation, actors, CGI, try everything until you find what is best for you and your brand. Find the different videography techniques that suit your style and pocket. Only when you find what you are truly comfortable with will you actually be interested in contributing to it.
Most times, creators get so excited by the content they make that they forget to make it accessible and viewable by everyone. It also happens that different platforms have different formats. Make sure to put subtitles in more than one language to increase the reach of your video. TV ads do so well because they relay it in every language possible or simply put subtitles. They can also be used to convey the message when there is no sound which actually happens more often than you can imagine.
6. Use live videos
Live videos are a very important part of video content. When the video is original and live, it promotes the audience to trust you. You can have live Q&A sessions with your customers or prospective clients. Set up interviews with influencers to help build your brand and generate awareness.
7. Make specific videos
Typically, it would do well to make two types of videos. Pre-recorded ones with the product and support people, where you focus on the product or services and have people helping you in the same. The second type of video is more specific to a purpose, they are shorter and explain a particular concept. This video is for potential customers to watch them whenever they want and need to.
How can Video Content Creators help your Social Media Marketing?
It has been statistically proved that businesses with daily, interesting content and a proactive social media marketing plan always go a long way ahead. Stunning website content entertains, informs, and inspires. It develops an online presence by creating credibility and loyalty while emphasizing with the target audience.
The finest Video Content Creators come from a mix of data and creativity. They look at the relevant data around the brand and audience and use it to identify the content approached that will work best for your Social Media Marketing. From that, they create robust videos to make sure that the audiences view the right content.
Why is Socinova an ideal solution for social media video content creation?
With the Socinova Video Content Creators by your side at all times, it will be made sure that the curated informative content is posted on your social media handles routinely and consistently at a cost-effective rate. Socinova will empower you to achieve the following:
● Increase your website engagement and watch time
● Develop creative content that drives results!
● A fresh and active social media profile
● Reach your potential target audience when they are online
● Support exciting offers and campaigns
● Make your potential customers aware of your services and other special offers
● Links to your services pages and blogs to give it an SEO Boost
● Share information from your budding business that develops brand loyalty like previous customer reviews, new certifications, before and after images, etc.
How to make the most of your video content creation investment
The Social Media Video Creators at Socinova make sure that your marketing ambitions are their marketing ambitions. We offer commercial value to your brand with imaginative services that serve a purpose-driven content marketing strategy. Each asset is tied to a particular dollar amount; and we build, analyze, and report routinely on the results of your content investment. Our Social Media Video Creation Services develop upon what works and improve upon what doesn’t.
Our Social Media Video Creation Services are built to complement your team’s efforts. We are here to help you move further, and that’s why each client is paired with an enthusiastic manager.
Do you want to start your own business? Or are you looking to create a social media presence for your business that has already been in place for some time now? Either way, if you looking to use social media for your company, you have come to the right place!
Before going into the deep ocean of social media you need to understand how to use it. It can either float your business or drown it entirely because what you post on social media stays there forever. It is really important to post appropriate and professional content. It should align with your brand vision as well. But it gets quite exhausting to manage your business as well as your social media presence. Fear not, that is where we come in.
Socinova’s social media managers create high- quality content that is tailored to your requirements. Graphics, curated links, videos, whatever you want. We will handle your social media community and the ads as well. Be rest assured that you will have constant support from us because it is our job to help you. We grow if you grow. We provide branded graphics as a part of our social media posting services which most others do not provide. We have 7 years of experience, more than 1300+ customers, and uncountable reviews.
Socinova started when our founder was asked by a client if he could manage their Facebook account as well. He developed a passion for social media marketing and each and every employee shares the same zeal. He knew that social media was the way to go and learned how to tap into the audience. When his personalized service was appreciated, he created Socinova. Now we are a global marketing agency. We have brilliant people passionate about social media and a team of absolute professionals. We serve over 250 clients every year from across the globe and we are proud to say that we have made outsourcing social media management easier and affordable for everyone!
Some of the services we offer include:
● Social Media Optimization Services
● Social Media Posting Service
● Cheap Social Media Advertisements
● Social Media Content Writers
● Organic Social Media Marketing
● Instagram Marketing Company
● Social Media Graphic Design Services
● Social Media Content Creation
● Affordable SMM Packages
● Low-Cost Social Media Marketing
We cater to dental, e-commerce, hotels, restaurants, financial services, fitness, healthcare, law firms, real estate, B2B, doctors, and NGOs. Every major industry grows with marketing. With today’s social media age, it has become absolutely important to be a part of social media. If you do not connect with the online world you will surely lose out on potential customers. Do you need a strategy for that? We are here to help.
Socinova basically utilizes the various social media channels to market your business. We have industry-specific goals and strategies and trained professionals who will take care of your growth. We have over 7 years of experience in this field and our marketers will make you an industry leader.
Creative videos can spread like wildfire on the internet in a matter of days and can get you millions of views and reviews. Most people do not want to waste time talking to salespersons so videos are the best way to keep them happy. You will cut down waiting time and people will have answers at their fingertips.
We, at Socinova, use Biteable for all our video-making projects.
Biteable is a user- friendly website that helps us make colorful, innovative videos that will stand out in a matter of seconds. This website ensures HD quality videos and also provides different templates, photos, fonts, etc.
Big brands like Microsoft, Disney, Samsung, Google, BBC, Shopify use this very creator to make their legendary videos and advertisements. You can have any idea in mind and Biteable will help us turn that idea into a reality. Any concept for any product or brand, you will find an appropriate template here. Our years of experience with Biteable will be at your disposal to create stunning videos that convert!
We have a wide range of packs and services for you to choose from so you can pick the right pack for you and your brand. Content is king and we are kingmakers!
If you are looking for video content creation services or marketing services for your brand, product, or service, visit our pricing page today. We offer simple yet personalized social media management processes and will make your content the way you want it.
Just contact us, pick a plan you are comfortable with, fill out a short questionnaire telling us about your business, and sit back. We will do your work for you. Once you trust you, your brand is well taken care of. Start today!