It's not a secret that when someone talks about social media, the first thing that comes to our minds is Facebook. And coincidentally, it's the best platform for organic social media marketing. But there are other social media platforms like LinkedIn and Twitter which are great for organic marketing as well. Organic reach is really important if you’re in this game for the long term. And that's why, at Socinova, we take into consideration a few tricks that help us build your organic social media marketing strategy.
Small businesses generally find it hard to invest a lot money for social media marketing. And that's why we aim at the organic reach. Let's first try to understand the reason behind the decline of organic reach on a social media platforms.
If you ask any social media company, the first thing that they will tell you is that the social media platforms like LinkedIn, Facebook as well as Twitter are all in it for the money. Yes! They are. But it's not just that. There is a really complex motivation behind it. The main reason behind declining organic reach is that they want their users to engage more on the platforms. But as a business owner, you should know how to get around this organic reach decline.
Let's try to understand the hacks through which Socinova can improve your organic marketing on the various social media platforms.
We Optimise Your Social Media Profiles
When it comes to optimising social media profiles, companies find it really hard to do it themselves. When you try to improve your rankings on search engine results, you make use of on-page SEO. Same way, we improve your social media profiles’s status. We improve various aspects of your social media profiles for better visibility. If you want to improve your social media campaign, it's really important for you to know about the elements involved.Some tactics that you must take a look at are:
● Brand Logo/Recognisable Picture
● A Good Username
● A Link To Your Website
● Call to Action Buttons
We Choose the Right Social Media Platforms
You should consider where your potential audience is. And you should work on dominating that platform first. You should choose which social media platform you should go with. And that can be quite easy, frankly. With these factors, we help you decide which social networks are ideal for your organic marketing:
Ask Your Audience: You can just ask them. You can hold a survey related to the topic. Or you can send them an email. Or better than that, you can just quickly call a few of your customers and ask for their opinion.
Compare With Your Competitors: Take a look at where your competitors are promoting their content. And you will have a clear idea of which social networks to work with. Check if your competitors are generating traffic from the social networks that they are posting on.
Check Share Counts: Do you have a blog already? If you do, you might be having social share buttons. Some tools will help you monitor how many times your content is shared on a particular social network. Following these numbers will help you understand which platforms your customers use the most.
We Work Smart
The answer to succeeding in life is working smarter and not harder. And that’s what we apply to your brand’s organic social media marketing.
We post quality posts instead of just keep posting irrelevant stuff on your social media. You have two choices. You can either do 10 posts in a day and spam the users that are following you. Or you can just post two meaningful posts and engage with your customers. Quality over quantity will lead to an increase in your organic reach.
We Post Content That’s Evergreen
It's easier said than done. We don’t just keep posting boring and repetitive content. Instead, we post something that will engage your customers. We plan your content ahead of the schedule, and make sure that each one of the content topics are engaging. Boring content will lead to your customers never buying from you again.
Hence, we don't come up with content that holds an expiration date tag to it.
We Post When The Time’s Right
“You should post when everyone’s online.”
The above statement is a myth. This will just lead your content being one of the many that your customers see during peak hours. Hence, if you try posting when other companies don't usually post, your content is more likely to be taken into consideration. You should post during these times:
● Twitter: Between 12 PM and 6 PM (Thursdays/Fridays)
● Facebook: Between 1 PM and 3 PM (Weekdays)
● LinkedIn: Between 7/8 AM and 5/6 PM (Tuesday to Thursday)
However, we always carry out a personalised research for your brand before deciding the posting schedule.
We Target The Right Audience
It varies depending on the various social media platforms. We carry out the research of who your target audience is. It will help you boost your brand’s organic potential. When we try to create content for your brand, we take into consideration these elements of your target audience:
● Education Level
● Post End Date
We Post Relevant Content
There are different types of content that you can post on social media. Choosing what kind of content to post depends on your audience as well as which platform you are posting the content on. We try to create the perfect copy, videos or images in order to keep your customers updated and engage with them.
We mix up images, links as well as status updates and videos to create make the content relevant to your audience, ultimately helping your brand’s organic social media marketing.
We Interact With Your Audience
Organic social media marketing isn’t an easy thing to do. But if you engage with your audience, then it will help you a lot. If you engage with your customers and reply to their comments and address their problems, then you won’t find it hard to increase your organic reach. Like this, we build a reputation for your brand. With Socinova’s organic social media marketing services, your customers will take an interest in what you have to say and what you are currently willing to offer them.
Creating such kind of a bond can be really beneficial for your business. It will help you create a viral effect. Your audience will enjoy your posts and will spread your brand name everywhere.
With Socinova’s organic social media marketing services, you can get your brand on social media and grow it to generate traffic to your website. And the best part? Our organic social media marketing services start at just $99 a month. So don’t wait, get started today!
FAQ About Socinova's Organic Social Media Marketing Services
1.Which social media accounts are covered in your organic social media marketing services?
As a part of our organic social media marketing services, we work on your Facebook, Twitter, LinkedIn, Google My Business, Instagram and Pinterest accounts depending on your package.
2.What features are included in my organic social media marketing plan?
It depends on your plan with us, but generally content posting 5-7 times a week to your social media accounts, keeping a watch on comments/messages, running paid ads to grow your audience, targeted following on Twitter & Instagram, etc. are included.
3.What process do you follow for a new client?
Whenever you subscribe to Socinova for your brand's organic social media marketing, we first research your business in detail. Then a dedicated organic social media marketing expert will talk with you, showing you the first set of content we've created for your business. Once we start your organic marketing, regular feedbacks and improvements are normal.
4.What are the benefits of hiring a organic social media marketing agency?
Many. Along with getting great organic content marketing benefits, you'll be saving time and money by not having to have a full time marketing manager. Plus, the marketing guidance for your other social media campaigns comes free.
5.What results can I expect from your organic social media marketing?
The biggest benefit is the great organic content that will be posted for your brand. Your customers and prospects will be rejoiced by seeing the organic, to-the-point content being marketed on your social media accounts. Along with organic content marketing, our social media posts will also increase your brand's popularity on social media networks and generate more website traffic. All this will ultimately grow your revenue.
Have more questions? No worries, just call us, email us or WhatsApp us! Our team is happy to help you learn more about organic social media marketing services and get started whenever you are ready!