There has been an increase in online ordering of food, depicting the growth in the Restaurant Industry. People order more than they buy in take outs and dine in orders because the ability to personalize orders via online is just how people want it now. Therefore, the very foundation of the restaurant world is built on the quintessential strategic digital marketing. The content provided by the customers is extremely valuable as it helps the restaurants to customize the customer’s experience. This is achieved by learning about the customers through digital marketing on subjects such as demographics, interests, preferences, behaviors and conduct of the frequent users. Once this information is efficiently gathered, it can be coupled with localization which shall build a highly powerful restaurant marketing strategy. With this kind of a force in your business, you will be unstoppable. Well, when it comes to the food industry, there is a fierce competition in the whole wide world. There are so many different kinds of cuisines and eateries battling in constant competition. No longer is the availability of food restricted to the geographical presence of the tradition or origin. From fine dining to street food buzz around town, customers have it all right in their control.
Therefore, when so many competitors are busy in cut throat competition, it is important that you strategize ideas and get unique solutions to your problems. Digital marketing is one of them and we will help you with the below mentioned range of niche services for drawing hungry eyes:
1. Personalised Email Newsletter
We help you reach the potential clients and frequent comers in the best way possible: Email! Customers highly prefer this way of communication as it is the most convenient one. Not only this, you be rest assured that your new offers, curated menus and special offers reach them in one click. Triggered automation, custom made newsletters and everyday offers, we can do it all for you at affordable prices. In order to connect you and the user one-to-one, it essential that you make sure newsletters are updated and circulated regularly. That’s why we are here, to make your restaurant, world class.
2. Website Designing
There is no doubt that a website is the first connection between you and your target customers. Only when they look up for places and your designed website is available, would they get to know more about you and your restaurant. Be it the menu or for placing orders for delivery, your website needs to be accessible and approachable in order to grab the attention of growling stomachs everywhere. Don’t you want your menus and attractions to be top class with fancy photos and bright colors? Of course you do. Well, think no more and avail our services to get the most attractive website in the history of food joints.
3. Social Media Marketing
A full-service social media management and advertising is also a pre requisite for reaching your target crowd. Social media is everywhere and is the most influential factor in existence. There is no two ways about the fact that social media will ensure wide connection to all kinds of customers, frequent, occasional and new uses. Therefore, our restaurant marketing strategy to develop a strong social media pressure with visually arresting content will be followed by development and growth to your business. We will make the effort to promote your restaurant through highlights on your menus, featured drinks, calendar events, exquisite chef tips and much more.
4. Quality Content
Even after ensuring that you have a great website and the right social media presence, the work is not done. To ensure flourishing of your business idea, quality content is a must. We shall aid you with satisfying top grade content to bewitch potential customers. Our content shall entail detailed data about your location, recommended dishes, offers customers do not want to miss, nutrition tips and more. You can also give a sneak-peak into your kitchen for some behind the scenes action. They are goofy and fun to watch, so your customer are going nowhere else to fill their tummies.
5. SEM and Google Ads
We engage in pay-per click search ads that effectively visualize the environment of your food spot, curated menus, and timings of the restaurant, geographical destination and contact information to combine the world for people desperately looking to grab a bite or a drink nearby. And for those who come to your restaurant and are still considering options, this feature will just draw them towards your business. We retarget such customers with delectable and tempting imagery representing your restaurant in an irresistible way.
6. Search Engine Optimization
People usually just hit the search bar to fins places to eat according to your touch bud’s needs. Be the one place that pops up on their screens and procure their interest. We offer search engine optimization (SEO) to help you rank your restaurant at the top spot in order to attain maximum cliental. Feed bellies and make sure that they always come back with our niche restaurant marketing services.
Digital Marketing: Why opt for it in a restaurant set up?
Online marketing helps you to be equipped with the right kind of tools and the opportunity to get award winning trust game among the users. Your business has the caliber to excel with flying colors with high returns and high frequent comers. It is not just about having a lot of crowd in your restaurant, it much more than just an advertisement of an eatery. It is all about drawing them back to you again and again. Customers always love to visit a place which provides all the information they need and much more. Once you instill these essentials in your business plan, benefits are endless from increased foot traffic to popularity in the industry. Some of the advantages are as follows:
● Greater sales revenue
● Increased profit margins
● Brand value upgradation
● Frequent, loyal customers
● Endless checks and deposits
● Everyone’s go to restaurant in town
● Worldwide reach and positive communications
The ultimate advantage is the word that spreads across town. Believe it or not, when people talk about your restaurant booming and serving top notch stuff to grab, you will be famous in no time. Almost every single person in this world checks out eating places by a friend’s or family’s recommendations. Therefore, if you ensure proper digital channelization, spreading the word will no longer be an issue. You can be the restaurant everyone is recommending for your world class service and food.
Success Factors for Effective Restaurant Marketing
At Socinova, we take of the little things that matter. We do not settle for just a strategic plan, we take the extra steps that need to be taken for the betterment of your business. We inculcate the essential factors to enhance your performance. Keep your friends close and enemies, closer. That is the first step. Know who you are up against. This will help you formulize the right approach towards growth and betterment. Secondly, communication is key. Make sure you always have an online help center for the redressal of issues and constant updates to your customers. Stay up to date with the latest trends and relishing food ideas.
What do we do to assure customer satisfaction?
When you approach us for your restaurant's marketing, we go about it in the most constructive manner. We formulate the layout of our plans and your needs. Promotion is without doubt, top grade and highly fruitful. We focus on putting the right of social media pressure and influence in order to maximize your returns. Routine monitoring as your restaurant requires the same kind of online attention as compared to offline popularity. We engage in reputation management on social platforms such as Google. The secret behind good customer relation is constant engagement with them. When they know you care about their choices and tastes, they will always come back to you. The way we advised you to optimize your ads, it is important to bring in leads year after year. We tirelessly work towards monitoring your progress and taking the effective steps to nurture your business.
Why choose Socinova for estaurant marketing solutions?
Finally a solution where all your restaurant marketing needs are catered for and met with full sincerity! Our prices are very pocket friendly and a great investment to enhance your business. Our low cost social media services and support is what makes us the best solution for your digital marketing needs. Our in depth research and advanced technology regarding your business, current digital presence and goals will bring good results. Our strategies that are easy to comprehend will help you understand what we do and how. We love social media, it is the one thing we do the best. Hence, when we start working on your social media accounts, be sure that we do our best. Our reputation is built on the strong foundation of trust and loyalty, exactly what you expect your customers to have with you. We do not stop at developing strategies, we keep ourselves updated and equipped with excellence. Think no more, and feed the world with our world class restaurant marketing techniques and services!
FAQ About Socinova's Restaurant Marketing Services
1.Which social media channels are covered in your restaurant marketing packages?
As a part of our restaurant marketing services, we market to your Facebook, Twitter, LinkedIn, Google My Business, Instagram and Pinterest channels depending on your package.
2.What features are included in my restaurant marketing plan?
It depends on your package, but generally content posting 5-7 times a week to your social media channels, monitoring comments/messages, running ads to grow your audience, targeting following on Twitter & Instagram, etc. are included.
3.What process do you follow for a new client?
Whenever you sign up with us for your restaurant's marketing, we first research your business thoroughly. Then a dedicated social media manager will talk with you, showing you the first set of content we've prepared for your brand. Once we start your marketing, regular feedbacks and improvements are normal.
4.What are the benefits of hiring a restaurant marketing agency?
Quite a lot. Along with getting professional content marketing benefits, you'll be saving time and money by not having to hire a full time team. Plus, the marketing guidance for your other campaigns comes free.
5.What results can I expect from your restaurant marketing services?
The biggest benefit is the professional content that will be done for you. Your customers and prospects will be pleasantly surprised seeing the professional, to-the-point content being marketed on your social media channels. Along with professional content marketing, our social media content will also increase your brand's popularity on social media channels and generate more website traffic. All this will ultimately grow your bottom line.
Have more questions? No worries, just call us, email us or WhatsApp us! Our team is happy to help you learn more about restaurant marketing services and get started whenever you are ready!