Show Empathy and Sensitivity via Social Media

It can be hard for someone who has lost their beloved. As a funeral home or cemetery, you are the one who can offer a trusted helping hand to them. At Socinova, we believe in simplicity when it comes to getting your business connected with the right customers. For a funeral home, getting your brand’s presence on social media will not solve the direct question of how people will find you, but surely, someone can refer your service to their friends or family when the hard times prevail upon them.

Social media marketing for funeral services and cemeteries is an effective & positive way to get your message to those who are looking for pre-planning funeral services. Along with social media posting, you can establish your brand with digital advertising in front of people with an urgent need of funeral arrangements. To cover your bases, social media marketing for funeral homes and cemeteries can be a great start. Establish your brand on social media, send emotional messages, information about rituals, your offerings, and moral support to those who have lost their close ones. Your funeral home should help people and social media in an ideal way.

Top 6 Digital Marketing Strategies for Non-Profit Organizations In 2020

Social Media Marketing for Funeral Home Businesses


Funeral homes face a common challenge of presenting themselves in front of those who need such services. Nobody thinks about the funeral until the dark times come. This doesn't suggest that funeral home marketing is of no use. Using the right social media marketing strategies for funeral homes and cemeteries is all about connecting communities with your business. Death is a fact of life. It takes special efforts to show honor for those who have passed. Your funeral home can comfort and serve the family & friends of the deceased. Why not show the same attitude you possess online? Social media marketing services for funeral homes from Socinova suggest the same.

Social media is almost everywhere. Your customers with the need for funeral services are also spending major time on social media platforms. Socinova's funeral social media marketing helps your funeral home with well-managed profiles across various platforms, publish relevant content and help your prospects with useful information along with brand awareness. Your funeral home needs to get all these benefits while adopting our funeral home social media marketing services. Publishing relevant & engaging content for your followers will help you build trust in their minds. Trust is the base of any relationship and it’s a valuable factor for your business.


We believe in creativity yet an emotional approach


Socinova believes that social media marketing for the death care industry can be complex sometimes. You might think social media marketing is not a necessity for your funeral home, but you should also know, you will be deep down on the internet when your competitors will get ahead of you before you realise. Helping families should always be your priority, and we will help you spread the exact message on your social media platforms. Along with creativity, we also believe in spreading this message in an emotional way where we will execute a relevant and effective social media strategy for your funeral home or cemetery.


For the funeral home industry, being both effective and impactful will keep your balance between creativity and relevancy. While executing a social media strategy for a funeral home, you don't need to keep pushing messages, but you need to educate and convey your offerings effectively. Social media allows your funeral home to broadcast what your brand offers, information about your staff, and how you care for the service you are providing. Social media marketing services for funeral homes show families who you will be working with how you comfort them. So take a step forward, get ready to meet them on popular social media platforms.


So, how do we do it?


Highlighting your services and offerings to your prospects is good, but along with that, we maintain a sober presence of your funeral home while doing social media marketing. Before we get started on your social media marketing, we have a plain approach of setting up some basic things for your brand and the approach goes like this…


Competitor Analysis


The first step to a successful social media marketing strategy for a funeral home is to find and study local funeral homes that provide similar services to you. Analysis of these competitors include how they portray their brand and what message they are conveying. Afterwards, creating a strategy on top of their performance is necessary. Here, we fill every gap they leave in their strategy, add our inputs to the strategy and build an airtight & feasible strategy for your funeral home's social media marketing.


Customer Survey


You know perfectly what your prospective customers expect from your funeral home. But do you know what they want to see on social media platforms when they are around such situations? They can easily buy services from a local store or some brand they recall, but how about you portray your brand on social media that will make it more competitive and proactive in this care offering? We consider your customers while designing a social media strategy for your funeral home; in the end, they are the ones who are going to knock your DMs or call your numbers. Funeral services are not pre-planned; hence, your brand needs a strategy that makes people remember and recall you at the moment they feel the time has come.


Digital Setup


After the analysis, we set up your digital assets like social media pages on various platforms like Facebook, Instagram, Twitter, or LinkedIn and give them a shape and style that suits your industry. The funeral services industry is more about offering care to the families. Hence, proper precautions are taken while designing your logo, cover photos, and even profile pictures. After we complete the digital setup for your funeral home, we discuss the strategy of our social media posting. We can also create optional digital advertising accounts for your brand if you wish to do so.
Explore our plans in social media marketing for your funeral home & cemeteries.


With our Social Media Marketing Services For Funeral Homes, you can


● Save employee costs

● Attract more prospects

● Grow your business

● Build your brand


Here's exactly what we offer with our social media marketing services for funeral homes.


Social Media Posting


We create and post engaging content on your social media platforms on your behalf. Our content plan works in accordance with your brand and offerings. Right from informative posts to the content that highlights your services are posted on your social media platforms. Through our social media content, we try and educate your audience as much as possible when it comes to making the decision of choosing the right funeral service provider.


Video Marketing for Your Funeral Home


Video marketing is an effective way to spread the right message. Videos connect your brand with your audience. Videos can be packed with valuable information that create an impact. At Socinova, we follow the same approach of creating and spreading informative and impactful videos for your funeral service brand. We can also create personalized videos on your demand. We also have a specialized division of video creators for social media.


Consistent Connection


We keep posting content consistently in order to maintain the freshness of your brand and increase engagement. Consistency is an important element in marketing that helps your brand identity formation. The more frequent and consistent your branding is, the stronger you get on social media. Not only while spreading the message, but consistency in colors, fonts, and other things matters a lot. Our team of expert social media content creators exactly knows how to deal with consistency so that you leave no stone unturned.


Online Reputation Management


Managing and maintaining an online presence is another step once you get your customers to interact with you on social media. Happy and satisfied customers always leave positive feedback and people with a grudge can negatively affect your business. Replying to your customers on social media in a positive way will help you gain a better image for your business. A grudging customer can turn calm when you apologize in a simple way. Unlike any other business, a simple and straightforward apology can do wonders for a funeral home business. We manage your online reputation on social media with our flexible social media management plans for your funeral home.


Content Creation


People read and follow content that helps them. For a funeral home, this goes without saying much. Consider creating and posting content that will help your audience. Many families are unaware of how they can plan a funeral or what they need to do in such uncertain situations. Your brand can help them by posting content around such topics and make them aware of the facts involved in the funeral process. Valuable content always helps the audience with topics relevant to their questions, queries, and concerns. Content can be in any format you want such as blogs, videos, questions & answers. These topics can be:


● What to choose, cremation or burial?

● How much does an average funeral cost?

● How to choose the casket?


And some other topics on grief and grieving. Content creation is one of the top fortes we have at Socinova. Our creative content team continuously keeps researching the trends and the needs of customers and creates content accordingly.


Social media marketing for funeral homes - Get a trusted partner like Socinova


Social media for obituaries, cemeteries, and funeral homes is a whole different game. Such businesses don’t act like any other. You cannot advertise frequently like any other business and obviously cannot highlight your services in a modern fashion.


At Socinova, we have a plethora of industries we serve, and funeral homes is one of them. Getting the right customers to find you on social media is what we love to do. People need help and we help you meet them. Putting the social media platforms to good use is what we have been doing since we emerged. Managing social media for your brand gets hassle-free with Socinova.


Want to get started with funeral home social media marketing? Explore our pricing and plans to get moving swiftly.


Here are a few common questions asked about social media marketing for funeral homes.


1. How do you market a funeral home?

Social media is what we love and do at Socinova. We market and manage your funeral home with the help of various social media platforms. We use a complex strategy that consists of social media management, content creation, and posting for your funeral home.


2. Is advertising on social media important for funeral homes?

Not really. Social media advertising is something we feel is not obligatory for funeral homes. Creating a beautiful online presence for funeral home using social media will do wonders. Send the right message and attract organic attention.


3. How do you post for a funeral home?

We create informative, emotional, and helpful content for your funeral home brand that will help your customers. We post on your behalf on various social media platforms to keep it fresh and active.


4. What type of content can you create for a funeral home?

We know that funeral homes should act, behave and portray themselves differently. We create informative and emotional content for your funeral home to post on social media. We maintain discipline and respect while putting any type of content for your funeral home on social media.


Have questions? Send us an email, message us on Facebook or schedule a call today to learn more about our services and get started with your affordable social media marketing package.



Funeral Home Marketing Packages Starting at $99/mo