Have you just started your fitness studio and looking for the right way to advertise it? For any fitness studio to flourish, the right kind of marketing strategy is highly necessary. With constant competition and rivalry piling up, it is advisable to have a plan of action when you start your business, especially when it comes to the Health and Wellness Industry. This industry has witnessed a huge influx of users wandering around to find the right fitness club. With the increase in demand, you need to up your game to stay in the lead. Therefore, various endorsing options are offered to enhance your work. Among the numerous channels available for your fitness business, a good marketing strategy can leverage your members, budget and success across the town to raise awareness for your club and bring in new members. Social media has proven to be most elaborate and influential way to advertise something. Digital advertising definitely takes the trophy when it comes to having a huge audience to depict your services.
As part of the fitness industry, you need to avail digital marketing solutions, keeping in mind your expectations and necessities. The requirements are endless, but we at Socinova, bring you our wide range of services for effective fitness marketing of your business.
1. Personalised Email Newsletter
Ranks as one of the most admired services at gyms, fitness studios and clubs members love the comfort of receiving personalized emails. These email newsletters contain their monthly schedules, changes in class timings and special deals delivered in the most convenient way, right on their phones and laptops. To ease your efforts, we offer quality email marketing services which include newsletter designing, reporting, follow ups and sending with easy list management to keep track of appointments and bookings. Personalization of emails are also an option to cater to regular customers in order to build a strong rapport.
2. Best in Class Websites
It is no secret that majority of people look online for services, even such as fitness, which is more than half of your potential audience. You will need a website that is simple to navigate, informative about the club timings, hours, and facilities and accessible. A clear portrayal of pricing, services and offers will encourage visitors to check out your gym for sure.
3. Effective Social Media Marketing
Social media has become the platform for endorsing any idea or business. It's hugs and that is why we have a highly dedicated team for social media management along with reputation management as well. New aspects, features, important calendar events can be brought out to the public with our digital marketing techniques. It will not only help you attract customers but also motivate people to concentrate on their health and wellness. Visual pleasing, regular follow ups and monitoring will enhance the way you endorsed your business.
4. Content Marketing that Works
In order to achieve the goal of a full house membership, awareness about the needs of fitness, nutrition and topics in and around the subject need to be communicated to the people. This kind of virtual assistance will make you stand out among the heavy competition that exists. Professional tips, what kind of fitness programme to sign up for, body insecurity, etc. can be made available through the write ups on your website and blog. This effort shall definitely pay off as the customers receive way more than just a gym membership, they get into a positive relationship wherein you encourage them to work on themselves.
5. SEM and Google Ads
Highlight the most desired features of your fitness program through pay-per-click search ads. Such ads can be an array of specialties such as your location, contact information, timings of the services provided, so that people near you know that you exist and are the best indeed. Local SEO is a highly cost effective way to market your fitness idea and can incur great returns if highly ranked for local searches. We also offer an additional service with regards to retargeting website visitors with your brand name to encourage conversions. Our ads are crisp and cohesive and shall best represent your gym in the most arresting manner.
6. Search Engine Optimization - Unpaid traffic
We provide the right aid to your business with efficient search engines when people come looking for a suitable gym to proceed with their transformation journey. Being a part of someone’s life turning around and given credit for that is indeed, enlightening. Therefore, it is vital that you begin today and showcase your services to help them achieve their fitness goal. We are experts when it comes to providing local SEO for small businesses, so that you make an informed choice for your future without being heavy on the pockets.
Facts Speak for Themselves!
Health and Wellness is a full grown industry with people signing up to change their lives and most importantly, how they feel about themselves. Over 63 million fitness clubs exist only in North America, so how exactly do you stand out? The answer is a worthy digital marketing strategy! With the right fitness marketing services, an assured increase in business by 20% has been witnessed in the last decade. Therefore, the time has come to exploit this explosion of gym population and channelize them to your humble club to get fit in life. People prefer to be advised and mentored by fitness professionals and expect gyms and clubs to provide the same. This shows how much gyms are valued and how badly there is need to spread the word around town about your facilities. However, running around is out of fashion and virtual information reaches people faster.
Fitness marketing is not the same as general marketing services or business-to-business services. It mandates experienced professionals equipped with the skill of managing small gyms and clubs to surprise your competitors.
Perks of Digital Marketing in the Fitness Industry
It is an undisputed fact that once you have made your marketing style digitally sound, the number of members are going to be a constant rise leading to profits and popularity. Some of the added benefits of following the digital route are as follows:
● Increase in the number of members
● Higher brand value and awareness
● Rise in loyal and regular customers
● Quality is given preference, thus leading to a conversion
● Members feel valued and acknowledged
● Brand promotion and recognition
● Increased health awareness
● Increased revenues and profits
● Stable business without worrying about what the future holds for you
Such perks can be realized only when you decide to opt for digital marketing for your fitness studio. Social media is great place to start as it has the most number of viewers promising fruitful reports. It is high time that people make use of the rising desirability of the new age internet. Once it is all in there, found in one place, clean and clear, you will see yourself exceeding your membership goals.
Digital Marketing Strategies – Tried and Tested
We understand your need for success and wish to provide you with amazing tried and tested business development strategies to instill in your digital marketing campaign. Firstly, constantly keeping in touch with the customers helps to build good relationship with them which in turn will benefit your business only. People want someone who cares about their needs and solves their problems. Make sure the staff is well versed with the cliental requirements and has updates about the same. Customized fitness regime along with food regulation can be personalized to perfection at the client’s disposal. Therefore, personalization has is an important factor that will make your gym different from the rest. Secondly, by offering quality content that is crafted with knowledge about the fitness industry can diligently commercialize your fitness regime. While holding on to your efforts, make sure that websites are designed to answer all fitness related questions of the customers. Probable FAQs and answering doubts will enhance your experience all together. Lastly, keeping track of your target customers and goals of the company will ensure you do not digress from your business. One must not forget the most important thing of all, obtaining valuable members. These techniques are known to give best results when worked with right kind of digital assistance. Social media marketing campaigns that bring out your unique amenities will further encourage business.
Why choose Socinova for your fitness marketing solutions?
Apart from the features and services we offer to our customers, we are known for our affordable prices as well. Such marketing needs the right kind of investment and yet again owners are in a dilemma. Well, think no more. We are here with our attractive prices and services to kick start your fitness business or further nourish it to grow beyond success. We have skilled social media experts with the ability to create high quality content including graphics, curated links and videos in order to attract more customers for you. All content will be 100% original and crafted as per your needs, also you can always reply on us for all your fitness marketing solutions.
FAQ About Socinova's Fitness Marketing Services
1.Which social media channels are covered in your fitness marketing services?
As a part of our Fitness Marketing pricing, we work on your Facebook, Twitter, LinkedIn, Google My Business, Instagram and Pinterest accounts depending on the package you choose.
2.If I choose your fitness marketing company, what work will you be doing to my business?
It depends on the package you choose. But it will include setting up and optimising your social accounts, regular content posting, social advertising and more. Generally we post 5-7 times a week to your social accounts. This includes branded content to help grow your business on social. Plus, if you go with our Plus plan and above, we'll be running paid social ads for your Facebook business page too.
3.How will you know what to advertise about my business?
We've been providing fitness marketing services for more than 6 years now. We've worked with more than a 1,000 individual businesses from over 25+ industries. So that will show that we're experienced in social media marketing. Plus, our expert fitness marketing team conducts extensive research for each client to advertise the best content to their social accounts.
4.Does my business need a fitness marketing agency at all?
Short answer- yes. Long answer- as you can see, social media is everywhere nowadays. From kids to elderly, everyone is using social media networks like Facebook, Instagram and LinkedIn. So, to advertise your business to your target audience, you have to reach them with their preferred mode of communication - social media.
5.What results can I expect from your fitness marketing?
The most important benefit is the positive brand value that will be generated for you. Our fitness marketing company will be sharing quality content to your social networks, brining in more website traffic and sales. However, a long term vision is very much required to be successful on social media.
Have more questions? No worries, just call us, email us or WhatsApp us! Our team is happy to help you learn more about our fitness marketing services and get started whenever you are ready!