If you’ve spent any time on Facebook, Twitter or any other social network recently, you’ll probably have noticed the term ‘Periscope’ popping up in your feed.
If you’re not yet acquainted with 2015’s hottest new social media trend, it’s time to get acquainted.
What is Periscope?
Periscope is described as a ‘live video streaming platform’. The app allows users to send a live recording of themselves or their surroundings directly to their followers on both Periscope and Twitter.
Your followers can then comment, ask questions or post a video of their own in response. These can be viewed while your video is still recording, to allow you to respond.
Think of it a little like Skype, but you’re showing the whole world what you’re up to rather than just one person.
What else do I need to know?
With so much success in such a short period, it’s no wonder Periscope has made such an impact on the world of social media.
For personal use, Periscope is a great way to share your daily updates with friends and family.
However, it can also be a surprisingly effective social media marketing tool for brands and businesses too.
Using Periscope for business
By using a platform that allows you to post your own unique content on your terms, social media marketers or business owners are pretty much free to use the app to market their product or service as they please. Here are a few ideas:
Or, if you’ve already giving Periscope a try, let us know your thoughts so far in the comments.