• What is Periscope and why has it Taken Social Media by Storm?

What Is Periscope And Why It Has Taken Social Media By Storm?

Niraj Bagade | 11 AUG 2015

If you’ve spent any time on Facebook, Twitter or any other social network recently, you’ll probably have noticed the term ‘Periscope’ popping up in your feed.

If you’re not yet acquainted with 2015’s hottest new social media trend, it’s time to get acquainted.



What is Periscope?

Periscope is described as a ‘live video streaming platform’. The app allows users to send a live recording of themselves or their surroundings directly to their followers on both Periscope and Twitter.

Your followers can then comment, ask questions or post a video of their own in response. These can be viewed while your video is still recording, to allow you to respond.

Think of it a little like Skype, but you’re showing the whole world what you’re up to rather than just one person.



What else do I need to know?

  • Periscope is owned by Twitter.
  • As a result, your Periscope account will be directly linked to your Twitter account automatically.
  • The app gained over 1 million users in its first 10 days after its release in May 2015.
  • Today, it has almost 8 million active users.

With so much success in such a short period, it’s no wonder Periscope has made such an impact on the world of social media.

For personal use, Periscope is a great way to share your daily updates with friends and family.

However, it can also be a surprisingly effective social media marketing tool for brands and businesses too.



Using Periscope for business

By using a platform that allows you to post your own unique content on your terms, social media marketers or business owners are pretty much free to use the app to market their product or service as they please. Here are a few ideas:

  • Hosting a Q&A session that will allow potential consumers to learn more about your company and encourage conversion.
  • Provide live support to people who are experiencing a common issue with your product or service.
  • Create tutorials featuring your products.
  • Offer live demonstrations of your product, especially if it shows a number of ways it can be used.
  • Host focus groups, encouraging your followers to tell you what they’d like to see from your company in the future.
  • Give your followers a behind-the-scenes look at your business, helping them understand a little more of what goes on to bring them the products they love.
  • Announce a promotional period or sale – or even a discount code exclusively for Periscope viewers! Your audience will feel good knowing they’re part of a limited number to receive perks.
  • Follow clients, customers or competitors for a multi-faceted view of your industry.


Periscope is free to download for iOS and Android smartphones, so why not install it today and consider the ways it could help you increase your brand’s exposure and score great clients?

Or, if you’ve already giving Periscope a try, let us know your thoughts so far in the comments.


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