Instagram Stories: Can They Really Take On Snapchat?

If you're already a Snapchat user, you're probably already familiar with the 'Stories' feature. This allows users to join pictures and videos taken throughout a specific time frame for others to view as one longer presentation.

But now, Instagram have brought out their own version – even featuring the same name as Snapchat's original idea!

Let's take a closer look at what Instagram Stories have to offer, and whether they can really rival the Snapchat original.

First thing's first, there's a sense of familiarity.

While we're not directly accusing Instagram of copying Snapchat stories, let's just say the two are very similar to use. Not only are both features named 'Stories', but they both also feature temporary photos and videos that disappear after 24 hours, as well as having a similar user process.

But that's not necessarily a bad thing.

While being unique can make a tool or product stand out, offering up something many users will already be familiar with is a sure fire way to make the conversion process less confusing.

If users already know how to use Stories (on either platform), they'll be more inclined to start posting on the other. Well played, Instagram.

If anything, Instagram has made a few improvements (and has other benefits to consider too).

Where there are differences between the two, it appears that Instagram have made a few tweaks her and there to improve the tool for their own brand. Here are the first things you'll notice:

• The user interface Instagram have chosen is a lot simpler to use than Snapchat's. Snapchat requires various swipes and taps all over the place to get anything done – there's no simple menu tool. This has long been confusing for many users who just want to get straight to the point. With Instagram, you know where you are and what you're doing. There are simple buttons that allow you to create a story, switch up your settings and edit your final pics.
• Instagram also benefits from being a stand-alone photo app prior to the introduction of stories, so we get extra perks like the ability to search. Snapchat currently lacks a way to browse users by genre or keywords to find users you may want to follow. But Instagram has you covered.
• Instagram also allows for higher engagement, considering it has almost double the amount of users Snapchat has.
• Additionally, the high engagement levels make Snapchat a hit with advertisers.

Although it may be very similar to Snapchat Stories, Instagram has introduced a product that's almost certain to be successful with its users, and could also be integrated into many social media campaigns should marketers wish to take advantage of its perks.

Have you had a chance to give Instagram Stories a try yet? We'd love to know what you think, so tell us all about your experiences in the comments section below!