Facebook is constantly changing – so it should come as no surprise to learn that Facebook ads have changed significantly since their introduction. Depending on how long you've been using Facebook ads, you may be perplexed by all the additional features.
To ensure you're using all the latest strategies to promote your brand through social media, you'll need to stay up to date on what's new and alter your techniques accordingly.
Read on to learn more about what's changed!
1. Targeting is more accurate than ever.
When using Facebook ads today, targeting is easy – and accurate. In fact, you can even customise your ad targeting by uploading your own curated email list or retarget people who previously visited your website.
Detailed user targeting also allows you to target people who 'liked' certain pages (for example other high profile brands or influencers within your industry).
2. Video and carousel ads are all the rage.
Video is a hot topic on social media – being heavily consumed on most of the big social networks, including Facebook.
Videos now play automatically (albeit muted) when appearing in a user's new feed, so this is the perfect opportunity for marketers to grab their attention.
By adding something awesome to the first few seconds of your video, users will be less likely to scroll past.
As for carousel ads, these give you an easy way of showing potential users a variety of your products before they click the link. As the user is getting a clearer view of what's on offer, they are more likely to spot something that captures their interest.
3. Instagram ads can be set up via Facebook.
Promoting your business on multiple platforms is essential, but there are always ways to make things a little easier and save some time.
You can now set up Instagram ads directly in your Facebook ads manager. Plus, using Facebook's Grid Tool, you'll be able to get a good preview of how your ad will look and whether your ratios (20% text is recommended) are optimal.
But when it comes down to it, it's your strategy that counts.
The most important thing you can do when setting up an ad strategy – Facebook or otherwise – is to ensure that you know your audience and the type of traffic you can expect to receive.
You can then direct your Facebook ads and copy to this demographic, providing good reasons for them to click through to your content.
Do you use Facebook ads to promote your business online? What do you think of the latest changes? Let us know in the comments section below!