If you’re a regular user of Pinterest – whether it’s the mobile or desktop version you prefer, you may have noticed small, rectangular maps appearing under selected pins.
But what are they? It turns out Pinterest has made a small yet effective update that adds location data on to retail orientated pins.
According to Pinterest, around 7 billion pins will have new details added to their descriptions automatically that potential consumers could find relevant. These may include:
Are there any other helpful extras included in the update?
As it happens, yes! Users will be able to ‘explore’ the local area right from their smartphone by using Pinterest. They can use the new data update to scroll across a map, checking out details and reviews of similar businesses or fun activities in the area before making a decision.
Have you ever spent time with friends, only to have the discussion of ‘where should we go next?’ By browsing the new maps, it’s easy to find recommendations close by. For example, if you’re just finishing dinner, why not see what Pinterest users think of the dessert bar across the street?
From a tourist or resident’s point of view – this feature is great! But for business owners, it also means you’ll have to up your game and create high-quality pins that will be enough to convert browsers into customers – or at least convince them to visit your site for more information.
How can I benefit from this update to location data?
From a business perspective, there are plenty of reasons to be excited for the new additions:
Have you been noticing these new maps and details being added to pins across the site? What do you think so far? Will you be utilising the new update to promote your business on Pinterest? Let us know in the comments – we’d love to hear your plans!