It’s a known fact that including an image can draw more attention to your online posts and ensure you are perceived as a dedicated marketer. People process images far quicker than words and they are likely to remember images that stand out, leading to an association with your brand.
While you may realise the importance of attractive imagery in your social media content, you may not have the tools or know-how to produce it. But for those who are looking for a quick fix, Facebook have given you a simple, reliable option to turn to.
If you’re a long-time user of the Facebook for iOS app, you may have already noticed the fact Facebook offers photo filters that can be simply applied to any photos you wish to upload.
However, this tool has recently been heavily updated – both on iOS and the web. Mobile users will have noticed an improvement in the tool’s user interface, which now allows them to swipe through filters, overlay text and add fun, emoji-style stickers to photos. But the update doesn’t end there.
Web users accessing the site through Facebook.com will now be able to use similar features when uploading photos for business or personal use.
After attaching a photo for upload, web browser users will now notice a small paintbrush icon next to the tag button. Click on it – that’s where the fun begins.
The web version offers six filters that can be applied to any photo you wish –
These are exactly the same as the filters featured on the Facebook for iOS mobile app and offer a variety of warm and cool tones to suit your mood or aesthetic.
You’re probably familiar with the popularity of emoji's and if you’re already a Facebook user you may have noticed the ‘Meep’ stickers available in Messenger.
These are default stickers that can be applied to your photos. However, you will also have the opportunity to download further characters and designs by clicking the ‘+’ icon to access the Facebook Sticker Store – just like in the app!
Sometimes adding a caption or phrase is just what you need to complete a picture or get your message across.
Firstly, you’ll need to type the text you wish to include, before selecting whether you’d like to left-align or center it. You’ll then be able to change colours, fonts and rotations.
For now, the font selection is fairly limited, offering only the following:
Despite this, the range is varied enough to give you a font for every scenario.
These features, when combined, should be enough to give you simple yet effective photo edits that are sure to look the part on your Facebook page.
Have you tested out Facebook’s newest editing options? Or do you prefer a more versatile editing software? Share your thoughts in the comments!