• Why Influencer Marketing is the Key for Scoring Awesome Clients on Social Media

Why Influencer Marketing Is The Key For Scoring Awesome Clients On Social Media

Rajeev P | 22 APR 2015

If you’re hoping to reach out to influential people on the web who could potentially help you broaden your brand’s outreach, influencer marketing is what you should be looking for.

Through learning the best techniques, you’ll be able to create positive relationships with influencers, expand your visibility, generate more business and gain plenty of new followers in the process.


What is Influencer Marketing?

Influencer marketing is a practice that takes place online for the most part, designed to grab the attention of influencers.

These influencers may be potential customers themselves or may be third parties, for example famous bloggers who could promote your company to thousands of readers.

Rather than marketing generally, influencer marketing is targeted towards a particular set of people. While this may seem a new concept, due to the popularity of influencer marketing online, the method of targeting specific groups has been popular since the 1940s, during which a People’s Choice study claimed that the majority of people are influenced by second-hand information.


How can I benefit from Influencer Marketing?

There are a number of benefits of influencer marketing that could be applied to your social media marketing strategy.

  • Not only will you be marketing your service or product to influencers, the influencers will then be marketing on your behalf, saving you time and money in the process. They’ll be able to promote you to their audiences, who are likely to be their loyal followers. And most likely will trust what the influencer has to say regarding your business.
  • Influencer marketing is also far more cost effective than a number of other campaign options, especially for small businesses who may not have the funds to spend on fancy ads.
  • For those new to marketing, influencer marketing may be one of the simplest options, making it a stress-free way of promoting your business. While other strategies may include many different goals with individual paths towards meeting them, influencer marketing is straightforward, providing you stick to an overall plan.
  • Finally, having a respected member of the industry (the influencer) advocate your business will work wonders for your credibility.


How do I get started?

It’s easy to get the ball rolling with influencer marketing, providing you’re prepared to dedicate yourself to the task.

Firstly, you’ll need to identify the influencers in your industry you could potentially target, before placing them in order of importance. This will help you decide on who you’d like to get involved with your business, as well as giving you the opportunity to research each individual and find out which marketing techniques may appeal to them.

Next, you’ll need to use your prior research to start marketing to the influencers and catching their attention. Ideally, you should raise awareness of your brand and start to connect and interact with a few of your selected people.

Once influencers are aware of your presence and you’ve found yourself on good terms, it’s time to start marketing through or with them, rather than to them. They’ll be able to help boost awareness of your business within your target market, turning potential consumers and other influencers into loyal advocates.


Do you have any great influencer marketing tips to share? Post them below if you feel like sharing your expertise!


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