• Why Afternoon and Evening are the Best Times to Post on Social Media

Why Afternoon And Evening Are The Best Times To Post On Social Media

Niraj Bagade | 31 JUL 2015

If you are reading a blog about social media, chances are you understand the importance of using social media to promote content on behalf of you or your business.

However, it isn’t just the content that matters. While the topic and quality of your content is, of course, important, the time of day you post your content matters too.

So when exactly is the best time to post? Many would assume the morning, as everyone is up and ready for the productive day ahead. However, you may be surprised to learn that afternoon and evening are the most ideal – read on to find out why!

 

Afternoon

Even if your audience is hard at work, the afternoon is usually the time many people finish shifts or enjoy a lunch hour. Lots of people will find themselves checking their networks during this time as a way to take a break from the working world.

If you’re marketing your product towards a younger audience, the afternoon is also the time teenagers and young adults are leaving school for the day and chatting with their friends.

 

Evening

In the evening, many people are looking to wind down. Some watch TV, others read a good book, others will enjoy spending time on social media catching up with their friends and families.

Not convinced? Check out your own friends list throughout the day. You may notice that your buddies aren’t around much during work hours, but will be readily available to chat once they’re relaxing at home.

 

So, what are the most effective times exactly?

  • Facebook’s optimum times are between 1 and 4 pm.
  • Twitter interactions are at a high between 1 and 3 pm.
  • You’re best off posting on LinkedIn between 7 to 9 am or 5 and 6 pm.

 

But why is posting in the morning considered ineffective for Twitter and Facebook?

  • While people may be up and feeling productive, most are probably at work rather than checking their social networks.
  • Even when they’re not working, people often use the morning to get important tasks out of the way before they relax.
  • A lot of people around the world may still be sleeping if the country you’re posting from is further ahead in time.
  • LinkedIn is business-oriented, so may be the first port of call for entrepreneurs or job hunters. Internet users looking to socialize will usually have to wait until they arrive home from work.

 

How can I manage the ideal times effectively?

Now you know the optimum times to post your content, you’ll need to ensure you’re around to do so.

If not, consider using tools such as Buffer or HootSuite to schedule posts. These sites can integrate with Twitter, Facebook, and other networks to ensure the content is posted at your preferred times.

This means that if you’re taking care of other projects or even finishing work for the evening, your content will be taken care of. You should also keep an eye on your engagement levels as you change your posting schedule. While the statistics do indicate certain times are preferable, you should always check in to ensure they are effective at times for your audience specifically. If not, tweak them! 

What time of day do you usually post your social media content? Have you found these ideas to be true for you or your business? We’d love to hear your opinion.

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