Customer research is a key element of social media marketing. If you’re hoping to build your brand’s online presence and boost your interaction and conversion rates, you’ll need to find out exactly where your demographic are spending time online, if you want to reach out to them effectively.
By joining in the online conversation within on your consumers’ online hangouts, you’ll be able to both promote your products or services and get an idea of what it is they’re looking for. Here’s how to find out.
Use your words – keywords that is.
Use your keywords to search social media for users, lists and targets relevant to your industry. On Twitter, for example, you’ll be able to see exactly what people are saying about your chosen word.
Based on what people are saying, you may be able to reach out to users who may be interested in your offerings.
Use Google to your advantage.
While Googling a solution may seem like the obvious course of action, using search engines for market research is often overlooked.
Search for the keywords you would usually associate with your online marketing campaign and use the search to discover experts, influencers and industry leaders who will have access to your desired audience. Build relationships with these connections and who knows where it could lead?
Consider starting a blog.
Once you’ve started a blog to represent your brand and have developed a readership of your own, you may be able to convince high-profile influencers to let you guest post on their blog.
By submitting well-written content to their blog, you’ll be able to alert their readership to your expertise and in turn, your brand.
Don’t forget to stick around and engage with the influencers readers in the comments section if you want to make a great impression.
Join relevant online forums.
Forums are essentially online meeting places whether people can freely discuss a certain topic or interest with like-minded people. They are often used for asking questions, seeking the advice or offering support to those who also have an interest in the subject.
By joining forums relevant to your industry, you’ll be immediately in touch with a wide range of potential consumers with a proven interest in whatever it is you have to offer.
Take part in groups on social media.
Groups are an integral part of social media sites like Facebook and LinkedIn. Take a moment to do a quick search for groups that may appeal to your target market. Once you’ve determined a few, join them and try to remain an active participant as time goes on. You’ll be able to ask and answer questions, share comments and understand more about your demographic.
Have you ever tried these methods to locate your demographic online? Did they work for you? Join us in the comments section below to discuss your ideal demographic and the ways you’ve engaged with them online. We’d love to hear your ideas!