We’ve previously covered YouTube on the Socinova Blog – and how it can be considered a powerful social network for you to use in your digital marketing campaign. But although you may already be marketing yourself on YouTube, there’s always room to learn more about its features and what they can do.
Today, we’re focusing on YouTube cards, what they are, and how you can use them to your advantage in your videos and improve your YouTube marketing.
What are YouTube cards?
YouTube cards were introduced last year as a replacement for video annotations. They can be viewed on both desktop and mobile versions of YouTube and feature overlaying text and graphics on your videos. YouTube intends them to be ‘as beautiful as your videos’, giving video makers the opportunity to add a little more style to their visual text.
Why use them?
YouTube cards can help to get across important facts or information, but can also be used to drive action and achieve results.
They’re a chance to add some additional visual components that also serve a practical purpose. For example, you could use them as a reminder for your audience to subscribe, or provide details surrounding a contest. The options are limitless!
Adding YouTube cards to your video
Adding YouTube cards to your video is easy!
How to use them to your advantage
How you use your YouTube cards is completely your decision, but here are a few pointers to get you started.
But ultimately, what you do is up to you!
Have you already tested out YouTube cards? What did you do with them and what was the result? Tell us in the comments below, we’d love to hear about your experiences!