Getting a better insight into the content you share can be an excellent way of making improvements. By using Facebook Video Insights, you can gain a more in depth idea of how well your videos are doing and what you could do to create higher engagement levels and exposure.
Here’s how you can use the feature to kick start your video marketing strategy!
First, here’s how you find Facebook Video Insights.
Get started by familiarising yourself with the tool and discovering how to access it.
Found it? Great! Let’s move on.
Use the calendar to select your time frame.
Just above your graph, you’ll notice a drop down menu which allows you to select a specific time period. This is great if you want to see how your videos did during a particular time.
Check out your top videos.
You can also scroll down past your graph to see which of your videos were the highest performing, along with their stats.
Take a look at your video library.
Finally, if you click the Publishing Tools tab, you’ll be able to see your complete Facebook video library, alongside their viewer counts. There’s also a search function if you’re looking for one video in particular.
So, what can I do with this information?
Having access to this information can help you in a number of ways, allowing you to make well thought out decisions going forward. Here are just a few examples!
However you decide to use your insights, having access to them is essential for marketers to gain a deeper understanding of how their campaign is working.
Do you use Facebook Video Insights to learn more about your content? How do you use your data to your advantage? Let us know in the comments!