By now, you've probably noticed 360-degree photos gaining popularity on Facebook. But how could you use them for business? It's time to find out.
If you don't already know what 360 photos are, they are immersive photos that allow you to scroll across and view the surroundings of the photographer, rather than just one straight forward photo. It's almost as if you're there in the setting and able to look around. This 3D view of the sights is a more in-depth view of what's being shown. Here's how you can use that to your advantage as a business.
You can show your audience around your office, warehouse or factory.
It makes sense that consumers are more likely to trust a brand when they have a better understanding of what goes on behind the scenes. They like to feel like they're a part of something, so invite them into your premises through an immersive photo and show them exactly where their products are coming from.
You can give them a deeper insight into what's going on at an industry event or VIP only gathering.
If you're at an event that's not open to the general public, yet may be of interest to your fans and followers, this is a great opportunity to be the one to give them that sneaky insight they crave.
You'll get to establish yourself as a professional and an industry authority, all while garnering engagement on your own social profiles.
They could help visitors find your brick and mortar location.
If you're looking to draw visitors to a brick and mortar location, showing them a photo of the scenery surrounding your premises could be a great way to help them find it. This is especially helpful if you know your location is generally hard to find.
People will know what to expect when arriving at a certain place.
Similarly, you can show people in advance what to expect when they arrive somewhere. For example, if you're selling tickets to an event or inviting them to drop by, they'll get to see where they'll be spending the entirety of their visit.
You can use them to create a buzz around new products.
If you have a cool new product coming out, this is a great way to share its development, production and the final result. Provide a sneak peek that's even more powerful than a simple photo. Your audience will feel as if they really are in the room checking out your new selection.
However you decide to use 360 photos on Facebook, they're always going to be a lot more exciting and interactive than a regular photo and will no doubt encourage your audience to take a closer look – even if it's just for a novel effect.
Have you already tested out these photos? What did you use it for? Tell us about it in the comments, we're excited to hear your experiences and ideas!