• Using Social Media to Scope out your Competition_Socinova

Using Social Media To Scope Out Your Competition

Rajeev P | 10 APR 2015

If you’re using social media for business purposes, it’s likely your competitors are too. Subsequently, you may be wondering how exactly they’re using it and which techniques have worked for them as part of their social media campaign.

By taking a more in-depth look at what other businesses are up to concerning social media, you’ll gain insight into successful techniques that you’ll be able to start using yourself.

Read on to discover the top ways to research your competitor’s activity on Facebook, Twitter and Google Plus and get yourself ahead.


Facebook Graph Search

Facebook Graph Search helps users discover what’s working for similar brands. It gathers information relating to the interests of Facebook users who have ‘liked’ the company’s page.

It’s incredibly simple to use. Simply search for ‘interests liked by users who like…’ along with the name of the brand’s page and you’ll be presented with a variety of pages that are commonly associated with the brand’s fan base.

Using this tool will allow you to analyse content that your prospective customers may find interesting. You’ll be able to create posts and content relating to these interests, giving them a good reason to visit and interact with your page.


Fanpage Karma

Fanpage Karma monitors the Facebook activity of similar brands within your industry.

After searching for a Facebook page, you’ll be shown the posting pattern used by the page managers, letting you take a look at their levels of engagement.

By doing this, you’ll see the best times to post if you’re hoping for interactions.

Fanpage Karma also features a content tab, where you can see the most effective hashtags used by the page, as well as commonly used words or subjects. You can also view the locations of fans, showing where the page is popular, giving you an idea of locations to target in the future.

Finally, you’ll be able to review the page’s level of service, such as how often they respond to comments or questions from other Facebook users. If many posts are ignored or deleted, while you are maintaining a great online presence, you’ll instantly be viewed in a better light by Facebook users.

The tool offers a free version, which allows you to enter the name of a Facebook page and access free insights, although there is an extended, paid version with further options.



Twitonomy is a similar concept to the previous tools. However, it targets Twitter rather than Facebook. You’ll be able to see which ideas are working for brands on Twitter, as well as determine the interests of the brand’s followers.

After signing into the site, you can enter any brand profile name and press enter for an instant analysis.

You’ll be shown the brand’s most popular hashtags, along with information regarding their usage. This can often be useful when developing your own brand-specific hashtags to use in future campaigns.

Furthermore, Twitonomy can track user interaction, showing users who regularly engage with the brand. This is important if you’re looking for users who may be interested in your product or service.


Google Ripples

The Google Ripples feature is integrated within Google+ when used on Google Chrome or Firefox. It can be used to locate highly influential users on Google+.

When a post is shared publicly, the tool can be used to select the ‘View Ripples’ option. A diagram will be shown with a number of ‘ripples’, each of which represents a share and features the user’s name. The larger the ripple appears, the more influential that share has been.

You can use this information to reach out to these influencers and build relationships that could benefit your business in the long term.


Have you tried any of these tools? Let us know how they worked for you!


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