• Using Social Media to Boost Your Crowdfunding Campaign

Using Social Media To Boost Your Crowdfunding Campaign

Niraj Bagade | 1 SEP 2015

If you’re relying on crowdfunding to get your latest business venture off the ground, you may already have considered the ways with which you could promote your company, generate attention and attract backers.

However, if you choose to do this; social media can serve as a vital tool for reaching your goals. Here’s how to use it.


Consider which social platforms to use

It’s important to determine which social network is the most likely to provide the impact you’re hoping to achieve. To do so, try asking yourself the following:

  • On which social network do you have the most followers?
  • Which platform is the most popular with your target audience?
  • Are any networks frequently associated with influencers within your industry?
  • Which platforms are you comfortable using?

While the obvious networks (for example, Facebook and Twitter) may be the first to come to mind, don’t automatically dismiss your other options. Choose the platform that works for you and your business.


Promote your campaign with a dedicated hashtag

Choose a relevant, catchy hashtag to represent your campaign and include it in all your social media posts. Hashtags are no longer just for Twitter, so don’t be afraid to use it on other platforms too.

This will allow users to easily access content and posts that relate to your upcoming project.

It will also help you keep a close eye on what people around the web are saying about your business.


Create a Facebook community with a brand new page

You’d be hard pressed to find a well-known company that doesn’t have a Facebook page, so follow suit and create one for your campaign.

This is a place where your followers can stay updated, enjoy ideas and learn more about what you’re planning to offer.

It also gives you the ideal place to post this content without oversaturating your existing brand profile.


Curate your content

Finding the ideal mix of content is the key. To encourage social engagement and sharing, you should aim to find the perfect balance between informative and sales driven posts. So, what’s the difference?

  • Informative posts educate your audience on your product, service or industry without openly promoting sales. These posts are more likely to be shared and engaged with as well as encouraging the user to return to more quality content.
  • Sales driven posts should be geared towards convincing your audience to share of contributing to your campaign. These posts will usually involve a call to action.


Track your success and refine your approach

Using social media to promote your crowdfunding campaign is one thing, but it’s also important to ensure your attempts are working for you.

Try to keep track of your likes, shares, mentions and retweets to get a general idea of which posts are a success and which have been overlooked.

By posting content your followers want to see, you’ll be far more likely to notice engagement, which in turn could lead to an increased level of support for your campaign.


Have you used any of these methods to promote your crowdfunding campaign? We’d love to hear how it went, so tell us your stories in the comments below.


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