If you’re a local business, finding a way to promote to the people in your area is essential. After all, marketing to someone across the world isn’t going to be helpful if you’re primarily a brick and mortar store.
But that doesn’t mean you can’t use digital marketing and social media to achieve your goals. You just need to create a strategy that targets locals!
How geolocation data can help
To connect with local people specifically, you’ll need to make the most of the geolocation data. This ensures you’re marketing to plausible customers who are close by and more likely to pay a visit to your local business.
Although geolocation data may sound complicated, it’s actually surprisingly easy. First, head over to MyGeoPosition.com.
This site will give you the exact geographic coordinates for your business – or any other location you look up! Just type in your business address and press ‘Calculate Geodata’.
You’ll instantly be presented with your exact coordinates, in the form of latitude, longitude and elevation.
Then, simply copy the latitude coordinates (only this one is necessary) and keep it safe – we’ll be using it soon!
Start finding local users
Once you’ve got your latitude coordinates at the ready, log into Twitter and click on the ‘Search’ bar. Paste in the coordinates, followed by a comma and your chosen mile or kilometre value. This will show you results of Twitter users within your chosen radius around your location.
Get even more specific
To narrow it down further, you can also use Twitter filters, based on words, places or dates. This can be especially helpful if you have a very narrow demographic.
Alternatively, use the same search terms but include a hashtag with any word or phrase that’s relevant to your business. If people are using the same tag, it’s likely you have something in common that could grow into custom.
Boost your visibility through influential users
If you want to ensure optimum visibility and reach, you can use geographical data to hunt down influencers within your industry.
Think of a large company or organisation in your industry. Wouldn’t it be great if you could build a relationship with those who are connected to it? Now you can!
Find out the coordinates of the company’s HQ, using the same technique as above. Browse the users that appear – many of them likely work for the company and could carry some weight in the industry.
If you find someone relevant to your goals, follow them and strike up a conversation. You never know where it could lead! Again, use filters if you wish to make your results even more specific.
If you haven’t tried geolocation targeting yet, why not give it a go? It’s easy and will give you a great way to find people around you who may be your next paying customers.
If you decide to take our advice and try it out, we’d love to hear how it went. Share your results in the comments!