We all need a vacation every now and then, but that doesn’t mean your business can come to a standstill. So while you’ve likely already planned for someone to take over your store or premises, it’s also important to ensure you have a plan in place for keeping your social media accounts running while you’re gone.
Here are a few of our best tips for ensuring everything stays as it should during your vacation.
Plan and write your content in advance.
The first step is to plan in advance. If you’ve got your date set for a vacation, you’ll need to plan some content for while you’re away and ensure it’s all written up and ready to go. This includes blog posts, tweets, Facebook posts and even the preparation of photos and graphics for visual platforms like Instagram and Pinterest.
This way, they’ll all be ready to schedule before you leave.
Set up an account with a social media scheduling app or program.
There are plenty of apps out there that will allow you to schedule your tweets, such as Hootsuite. You simply create the post within the app or program but instead of posting, select a date and time for it to appear on your profile.
By setting things to appear while you’re gone, your accounts will still appear well maintained.
Ask (or hire) someone to handle things for you.
You could also ask a colleague or social media management service to take over while you’re away. Just remember to send them all the necessary files, passwords and information in advance so they’ll have everything they need to get started. Companies may also be able to create content for you, leaving you with even more time to relax.
Another major benefit of this is that there’ll be an actual human being managing your accounts who can reply to queries and comments and further engagement on your profile, rather than just posting updates.
Have some content ready to post as soon as you’re back.
You may have planned some content for your vacation period but it’s also worth setting some aside for the few days after you return. You’ll likely be busy catching up with emails, queries and the overall running of your business, so having something ready to post will help take the load off as you get back into the swing of things.
By keeping your social media accounts running while you’re gone, you won’t have to experience a dip in social media engagement and your followers won’t have to go without the awesome content you provide. It’s a win-win situation!