The importance of running social media accounts for your business goes without saying, but you may find that posting several times per day on social networks is too time-consuming to keep up.
Wouldn’t it be easier if you could create your content in advance and have it automatically posted to your feed as and when you want?
That’s entirely possible, so keep reading to find out how to make Twitter less of a chore by automating your tweets.
Why should I automate my tweets?
Planning your content and posting it daily can often end up taking more time than you intended, detracting from the time you allotted to get on with other important tasks.
It also prevents you from having to think of content ideas on the spot, especially on days that are a little slower in your industry.
It also removes the need to work out the best time to post as many automation apps take care of this for you and post at the most relevant times based on your audience.
How do I automate my tweets? Is there anything I should be using?
The simplified benefits of automating your tweets speak for themselves, but how do you do it? Here are three useful tools that can help you out.
Firstly, you’ll need to work out a few facts regarding your followers’ Twitter activity. You’ll need to know when they’re the most active and most likely to engage with content in their feeds. This way, you’ll be able to determine the best time for you to post if you want as many people as possible to see your tweet.
One tool that can help you achieve this is Tweriod, which will show you precisely when your audience is active.
Simply visit the Tweriod site and sign in using your Twitter account. You’ll need to ensure your time zone is correct as Tweriod will base its information on the time set in your Twitter profile settings.
After signing up, visit your Tweriod dashboard and select ‘My Analysis’ to view an outline of the time periods during which your post would gain the most exposure.
Next, sign up to Buffer using your Twitter account. Buffer is the tool used to schedule your tweets. Again, make sure the time zone of your Twitter profile is correct.
Using the times listed in Tweriod, create a posting plan for both weekdays and weekends. Don’t be afraid to experiment with your schedules. If something isn’t working for you, try something else.
You’ll also be able to determine how many times per day your content is posted.
IFTTT allows you to create ‘recipes’ that will connect your Buffer and Twitter accounts. It is possible to set up a recipe that pick up on anything you post manually on Twitter and let Buffer reschedule it to be posted again. Also you can use IFTT to automatically schedule tweets with content taken from available sources.
Combination of these 3 tools will help you find content and post it automatically on your Twitter profile saving you precious time and resources.
Did you use these tools before? Or do you have any other tools to recommend? We would love to hear that in comments!