As a business, you’re probably already aware of the need to have an online presence, but you may not have realised that for some businesses there’s actually a need to have more than one.
If that seems a little strange, you may want to read on and learn more about the reasoning between having multiple pages.
You’re an ‘umbrella’ brand.
If you’re an umbrella brand that comprises a variety of businesses – each with their own purposes and goals, you may want to create multiple Facebook pages to represent each one.
You’re running your business from a number of locations.
If you’re running your business from a number of different locations – particularly if they’re in different countries or regions, you could consider creating a separate page for each one.
This is important if prices, offers and available products vary depending on the location of the consumer.
By having clear pages for different countries or location, Facebook will be able to use the one closest to them, meaning they get the most relevant and appropriate updates on their feed.
Similarly, you host in-store or local events.
Another reason to create different pages for each location (or even one for your online store and one for your brick and mortar presence) is if you happen to host in-store or local events. People won’t want to see announcements of in-store events that are happening halfway around the world as there’s very little chance they’d be willing or able to travel that far just to attend.
With separate pages, people will see events that they may actually attend.
Some of your products are drastically different from the others.
If you are selling very different products within one business, you may wish to separate the two online. For example, if you sell food products and technology equipment, it’s likely the customers who use you for one may not have as much of interest in the other.
This also may be a consideration if you include a variety of topics or causes. One example most people will be familiar with is Buzzfeed. It’s one company. However, the brand’s Facebook pages include Buzzfeed Food, Buzzfeed Animals and Buzzfeed News.
Reasons not to have multiple Facebook Pages
Of course, there are reasons not to consider having multiple Facebook pages, including:
If any of the above apply to you, it’s likely that having more than one page just isn’t necessary for your business.
Do you have more than one Facebook page to represent your brand or business? What are your reasons for doing so? Tell us in the comments section below and let's discuss!