• How to Set up LinkedIn Ads that Generate Results

How To Set Up LinkedIn Ads That Generate Results

Niraj Bagade | 3 AUG 2015

LinkedIn is often overlooked as a way to promote new businesses, especially when social networks like Facebook and Twitter are constantly hot topics within social media.

However, if you’re looking to reach a professional audience within a certain sector, LinkedIn could be the best choice.

By advertising on LinkedIn, you’ll be increasing your company visibility and generating leads through users who understand your industry and likely have a use for your product or service.

Read on to discover the variety of LinkedIn ads available and how they can be set up for best results.



Set up a Company Page

  • Before you get started with the ads, you’ll need to have a company page set up to represent your business. 
  • Simply click the ‘Interests’ tab and select ‘Companies’ from the menu.
  • Once you’ve arrived at the next page, just press ‘Create’.
  • All you need to do is add your company name, email address, logo and content and you’re all set!



Sponsored Ads

  • To create a sponsored ad on LinkedIn, first click on Sponsor Content. Then, choose a good name for your campaign. This should be something that specifically relates to your strategy and will be easy to keep track of.
  • Then, you’ll need to assign your company by selecting it from the list. If you run several companies, they will all be available options.
  • Then, you’ll be able to create direct sponsored content or select a previous creation. 
  • If you select a previous update, you’ll be given 600 characters to work with, plus an image. However, if your content is new and directly sponsored, you’ll only have 160 and the content will not be featured on your company page.
  • You’ll then need to choose your audience and location, taking care to be as specific as you can. Options will include companies, categories, groups or job titles to name a few.
  • Finally, you’ll need to pay to see the results you desire. Start off with your minimum bid and monitor your success.
  • If you’re not getting the results you were hoping for, increase your bid. You’ll also need to set a daily budget, which begins at $10 per day.
  • To change this campaign in the future, you’ll need to end the current campaign and either start over or duplicate your existing campaign with new pricing.



Text Ads

  • To create a text ad, visit ‘Create an Ad’ and choose a name for the campaign, as you did with the sponsored ad. With this method, however, you won’t need to select a specific company.
  • You’ll need to attach a 50 x 50 image, a headline of 25 characters or less, plus a 75 character description of your content. Finally, input the ad destination, for example the URL of your website or a company page on LinkedIn.
  • Next, simply choose your audience and pay for your ad. You’ll be able to create up to 15 variations of each ad, featuring a variety of headlines, images or destination links. Once the ads are live, LinkedIn will allow you to monitor which variation was the most successful over time.



Utilise the Campaign Manager

The Campaign Manager tab will allow you to select your notification options regarding your campaign. You’ll also be able to opt-in to receive Network Updates, which allow LinkedIn to promote your ad to users in your network free of charge.


How have you used LinkedIn to promote your business? Have you ever considered the ways LinkedIn ads could boost your traffic or engagement? Tell us whether it’s worked for you below.


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