• Making the Most of Facebook's Location Targeting_Socinova

How To Make The Most Of Facebook's Location Targeting

Rajeev P | 29 MAY 2015

If you advertise on Facebook as part of your social media marketing campaign, you’re probably wondering how to ensure the right people see your ads.

What you need is Facebook's Advanced Location Targeting. This allows you to set up particular ad targeting for a certain address.

 

But what exactly is this method of targeting?

Facebook Advanced Location Targeting allows you to achieve a number of different outcomes, the benefits of which you’re sure to experience if you utilize the system effectively.

 

  • Boost your buyers during sales and promotions

If you’re having a sale or promotion, chances are you want people to take advantage of it. You’ll probably have allotted a budget for advertising, and location targeting could be just what you need.

People close to your location will be the only ones targeted, so you won’t be wasting your money on advertising to people who’ll never visit your business or store.

 

  • Set you apart from your competitors

Promoting yourself directly to local consumers gives you the opportunity to stand out, telling them exactly what you can offer that puts you a step above the rest.

Promote special offers or loyalty programs that will give potential buyers an incentive to choose you over your competitors. However, don’t mention these rivals by name – slander is never advised!

 

  • Build brand loyalty and long-term relationships

People often love to support local businesses, so by marketing those close to your company premises you’ll have more chance of proud residents choosing you over someone a little further out.

To enhance this theory, try discussing your favourite aspects of your neighborhood or posting pictures and facts relating to the area. This is a sure-fire way to the get the locals excited and prove you’re an ideal business owner for the town.

 

  • Take advantage of local landmarks

No matter which city you live in, you’re likely to be aware of at least a few local landmarks that people come from out of town to visit.

You can usually expect to see a lot of social discussions and photographs online regarding these places. Targeting these locations could potentially be a huge opportunity for your business. Your advertisement will be broadcast to visitors in real-time, so try to work out how you could include mentions of the landmark in relation to your business.

For example, you could create an offer or discount exclusively for visitors or explain how your business exhibits similar values to the historical site. As a result, those who are fans of the landmark or even visitors who are just passing through will be inclined to take an interest in what you have to offer.

If these sound like the way forward for your business, then it’s time to give advanced location targeting a try. The method has definite potential and can help you target the demographics you’re truly aiming for, rather than those who won’t pay the slightest bit of attention.

 

Have you tried this level of targeting throughout your social media campaign? Let us know how it went for you – we’d love to hear about your success!

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