We recently posted about the up-and-coping app Periscope and the ways it can benefit social media marketers looking to promote their brand directly to consumers.
But while the perks of using the app may be clear, getting Periscope users to actually view your stream is another story altogether.
If you want to reach more people and market your product or service to full effect, you’ll need to generate a following through Periscope. How? Promoting your streams, communicating with your viewers and making the most of your content.
Promoting your streams
Ideally, you’ll need to promote your upcoming Periscope stream on other social media if you want to generate the most viewers.
If you already have a following on Facebook, Instagram, Twitter, Pinterest or any other social network, make the most of it by informing your audience of what’s to come.
Communicating with your viewers
Providing you create a live stream that’s relevant to the interests and needs of your demographic, you’ll begin to attract viewers who have taken an interest in what it is you have to say.
As Periscope is still a relatively new platform, there’s room to experiment and try new ways to encourage user activity, engagement and discussion. Here are just three:
Making the most of your content
Once you’ve hosted a live stream on Periscope, it will be saved for 24 hours for users to view. Use this time to promote it around the web through your social networks, or repurpose it as a video on YouTube or your company website.
By using third party screen recording software, replay your broadcast while capturing it, ready to edit and upload. That way, your informative discussion won’t go to waste.
Armed with these tactical tips, you’re bound to notice an increase in your Periscope following, so try them out today and let us know whether they worked for you.
Are you already using any of these methods? We’d love to hear your experiences, so share them in the comments below.