• How Your Cover Photo Says A Lot About Your Business_Socinova

How Your Cover Photo Says A Lot About Your Business

Rajeev P | 12 JUN 2015

Those who promote their business on Facebook will be aware that a page’s cover photo is the first thing users will notice when they visit. First impressions count, so it’s important to ensure this impression is a positive one that will encourage visitors to stick around.

If your cover isn’t of high quality, these visitors are more likely to close the page, meaning you may miss out on a potential sale. Even worse, if you don’t have a cover photo at all, they may come to the conclusion that you don’t care about the way your present yourself online – subsequently wondering whether you are truly dedicated to your business. It’s unlikely that’s how you want your audience to view you or your company.

Is your page’s profile cover as engaging and creative as it could be? If not, creating a high-quality replacement will improve your page’s impact upon first impression and prevent users from closing the tab at first glance.

 

Keep your dimensions in check

Cover photos are not ‘one size fits all’ across your social networks. You’ll need to resize the image for Facebook, Twitter, Google+ and any other sites that allow you to feature a central image. Therefore, you’ll need to develop an understanding of how to best fit the image to these dimensions without negatively altering the design.

You’ll also need to ensure that key elements of your image aren’t hidden by permanent aspects of the page. Take Facebook for example. Your page’s profile photo slightly overlaps the banner, as do the ‘like’, ‘follow’ and ‘message’ buttons. You’ll need to create an image with these elements in mind if you want the whole picture to be seen.

As for overall dimensions, it’s easy to discover the recommended image size for a banner on your chosen social network or platform. Adhering to this guideline will ensure your image isn’t cut off or distorted.

Correct sizes for cover pictures for social networks-

  • Facebook: 851 x 315 pixels
  • Twitter: 1,500 x 500 pixels
  • LinkedIn: 646 x 220 pixels
  • Google+: 2,120 x 1,192 pixels
  • YouTube: 2,560 x 1,440 pixels

A perfectly fitted image will create a professional look and feel, assuring viewers you know how to present yourself effectively. Take a look at our Facebook cover design:

 

Keep your theme consistent

As your profile photo will be prominent on your page, you should make sure that the design works well with the rest of your company’s branding.

If you use specific colours or patterns in the rest of your promotional material or media, try to incorporate them into the cover photo. This will show you put thought into designing the image and take your marketing approach seriously. Additionally, viewers will begin to recognise those colours or themes with your brand, which could improve your online presence and engagement.

While the colours don’t have to match exactly, they should at least complement each other to avoid clashing designs.

 

Switch up your images

Once your profile image has been designed and optimized for a particular platform, it’s simple to upload it. On most sites, it can be done with a matter of clicks.

Due to this ease of use, there’s no reason not to switch up your profile cover on a regular basis and keep things fresh. You may choose to update it with the seasons, using current, on-trend colours, or you may use it to promote a sale or event relating to your product or service.

This will alert visitors to any promotions you’re having as soon as they land on the page, encouraging them to scroll down, take a look at your products and consider the ways they could save money by choosing you over a competitor.

 

Have these ideas inspired you to get to work on a new profile cover? Let us know about the changes you plan on making!

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