If you’re managing social media accounts for your business, you’ve probably focused more on the business side of things rather than behind-the-scenes practicalities. But ensuring your social media profiles are secure is just as important as protecting your PC from viral infections or even locking up your business premises at night!
When your security is compromised, vital information regarding your business and clients could find its way into the hands of hackers and your online identity could be at risk too. Once access to your profile has been gained, hackers can post any content they wish as if they were you, which could have disastrous effects on the way you’re perceived online.
To avoid this ever happening to you or your business, it’s important to take the measures to protect your social media profiles against hackers. Here are a few tools to help you out!
LogDog aims to detect any suspicious activity or unauthorised access to any of your social media accounts, as well as online tools such as Evernote or Dropbox.
The protection serves 24 hours per day, allowing you to rest easy knowing your online data is secure.
LogDog is currently only available for Android. However, similar intrusion detection apps are available for a variety of devices.
Password managing tools such as 1Password aim to guard your login details by storing them in a protected, encrypted vault.
You should also ensure you’ve chosen a strong password and change it regularly to reduce the risk of it being discovered.
1Password is available to download for Windows, Mac OS, Android and iOS devices.
How many people have access to your social media accounts? If it’s a lot of people, you’re at greater risk of someone compromising your brand’s image, privacy or integrity.
To lower this risk, use a social media management tool such as Hootsuite to allow your employees to post to your social media accounts without giving them access to detailed account information that you’d rather keep to yourself.
Don’t overlook Facebook’s settings if you use a Facebook page to promote your business. From the settings dashboard, you’ll be able to determine exactly who can see the content you post from your account. These settings are customisable, so be sure to review them to ensure they’re set up to your specific needs.
You’ll also be able to prevent people from tagging you in posts without your permission that could reflect badly on your business.
You should also check the privacy settings on any other social networks you use. While they may not be as in-depth as Facebook’s, they’re still important to make use of.
By installing antivirus and/or security software to your computers and mobile devices, you’ll be defending yourself against spyware, viruses and more.
AGV AntiVirus is one of the most well-known programs and is available for Windows, Mac OS and Android devices. Even better - it’s free, so you won’t have to worry about sacrificing your budget in the name of security. Once installed, ensure you regularly ensure you’re updated to the latest version.
After taking the steps to utilise and install all of the above tools, you’ll be at much lower risk of your accounts being compromised. It’s better to consider your options and set up your protection now than have to deal with recovering from a hack in the future.
Do you run social media accounts for business? Which steps have you taken to protect your data and reputation online? Share your ideas below!