You’re probably already familiar with Facebook ads, but what about Facebook Messenger Ads? That’s right – you can now advertise within Facebook’s chat feature too.
If you’re looking for a new way to engage your demographic and reach out to prospective customers, an ad that works with Facebook Messenger is a great way to offer them a dedicated experience that could help to convert prospects into buyers.
Firstly – what is a Facebook Messenger Ad?
A Facebook Messenger Ad is a type of Facebook ad that appears in the newsfeed. What makes it different is that it includes a call to action button that encourages the user to send a message to the business or page. When the user clicks the link within the ad, a chat will be initiated in Facebook Messenger.
These ads can be targeted to a specific audience – perhaps people who visited your sales tab but didn’t make a purchase, as it’s possible they have more questions they’d like you to answer before they buy.
Sounds good – how do I create one?
Ready to get started? Here’s how:
After creating the campaign, it’s time to create the actual ad.
Once your ad has been created and published, you can expect to receive messages from prospective customers in the very near future. This is your opportunity to convert them as you answer their queries and build a rapport. If it goes well, you’re likely to see some new happy customers thank to your awesome approach.
Have you had a chance to test out Facebook Messenger Ads yet? Will you be doing so in the future? We’d love to hear what you think, so tell us in the comments!