• Here's How to Use a Business Account for Facebook Advertising

Here's How To Use A Business Account For Facebook Advertising

Rajeev P | 27 JAN 2015

If your company is looking to advertise on Facebook, it will likely be beneficial to use a Facebook business account, rather than a regular user account. Rather than being tied to an individual, a Facebook business account is associated with the company itself. This means that in the event your account’s administrator gives up their position, a new employee or staff member will be able to take over the role with ease.

What is a Facebook business account?

Facebook business accounts have two main purposes: managing your company’s public page and advertising throughout the site. It is registered to an email address, rather than a specific person, meaning anyone at your company can log in. This saves both the time and effort of your staff, as your social media team can get straight to work, rather than wait for a supervisor to provide access.

Having a Facebook business account will also prove useful when keeping track of your advertising campaigns. If arranged through the account, your advertising history will be stored, meaning you can look back on your costs, analytics and advertising frequency.

Additionally, a business account could protect your company financially, as the details stored to pay for advertising will be attached to the business, rather than a single employee’s personal account.

The account will enhance the online presence of your business, allow you to reach a wider audience and let public users engage with your company’s content.

Creating a Facebook business account to use as an entrepreneurial tool is simple and you can easily have it set up in a matter of minutes.

How to use Facebook as a business tool

Firstly, you’ll need to ensure you’re not logged into Facebook with a personal account, as you’ll later be prompted to sign up as a business.

Secondly, visit https://www.facebook.com/pages/create.php and begin creating a public business page. As the process continues, you’ll be requested to create a business account.

When prompted, enter your details, using the email address you would like to use to represent your company.

A confirmation email will be sent to this address. Click on the verification link to complete the process.

Once verified, you’ll be able to start using your Facebook business account straight away and begin managing your page.

Facebook page management

Once logged in, you’ll be able to view the Facebook advertising homepage. From here, you’ll be able to create your first advertisement or enhance your experience by installing the Power Editor extension for Google Chrome. You may also create a public page, if you haven’t done so already.

If your page is already up and running, ensure that your business email address is set up at the account administrator.

Any ads you have purchased for your business will be viewable from the main page, while your pages will be listed on the left.

After this simple process of setting up your business account, you’re free to begin managing your page and expressing your company’s presence to the online world. Take the time to curate interesting content, communicate with followers and update your administrative settings to ensure a user-friendly experience that’ll ease your company into the digital realm.

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