Social media can be useful as a marketing tool for almost any business, with many business owners and marketers choosing to create pages and profiles to represent their brands and communicate with their audiences. This is an excellent way to get to know your market, as well as listen to any helpful feedback that could help you better your products and services.
But the type of business you run and the type of demographic you’re marketing to will determine how you communicate with customers on social media. It can sometimes be hard to tell whether you should go for formal, informal, or a mixture of the two. Here’s how you should talk to your followers on social media!
Firstly, you’ll need to determine who your audience are.
The first thing you’ll need to do is work out who your audience are – or perhaps you already know. This is an important factor when considering the tone of your brand, as different demographics will appreciate different style.
For example - if you’re marketing to teenagers and young adults, they’re likely to enjoy a youthful and trend-focused approach. However, if you’re marketing to professionals of an older age group, they may prefer something a little more formal.
Taking the situation into account is also key.
Taking the situation into account is also essential, as the tone of the conversation can determine how you should come across.
If you’re hosting a Q&A or just enjoying some feedback, an informal approach may be acceptable. On the other hand, a customer who has reached out to you about a complaint or problem with your product may prefer it to be handled with business-like professionalism.
What are other brands like yours doing on social media?
Another thing you can do is look at similar brands to yours on social media and see what they’re doing. How do they talk to their followers and customers? Does their audience respond well to their approach? Take this information and learn from it, seeing what works and applying it to your own campaign. This also ensures you don’t stand out in your industry for the wrong reasons.
By basing your decision on the reality of how your business operates and promotes itself online, you’ll be able to create an appropriate ‘voice’ for your brand that your audience is bound to appreciate.