If you're already using Instagram for business, you may have considered trying out the social ads available through the app.
If you're looking to learn more about what Instagram ads are and what they can do for you, then read on!
Facebook or Instagram: Differences and similarities
You probably won't be surprised to learn that Instagram ads are actually very similar to Facebook ads, so if you're familiar with the latter you should have a relatively easy time getting set up on Instagram.
The reason for this similarity is that Instagram ads are actually set up and run through the Facebook Business Manager. To access this and set up your ad, you'll need to log in to your Facebook Ads account and link it to your Instagram account.
The dashboard for Instagram ads is exactly the same as you'll find it when seeing up a Facebook Ad. The only difference here is that less targeting options will be presented to you upon setup.
The only other difference is the style of ads that you'd want to post on each one. Facebook favours more brightly coloured, fun ads, while Instagram users often prefer a more neutral, sleek look.
How much does it cost?
When setting up any aspect of your marketing campaign, how much it costs will always be an important point of consideration. After all, you want to ensure you're spending your budget on something that's going to show a reasonable return on investment.
The good news is that you can tailor your Instagram ads to be as expensive or budget friendly as you wish.
To start with, it's worth setting up an ad at around the $20 price point, letting it run and seeing what happens. From this, you can gauge your results and see what you need to change or add to your campaign, all without spending too much money. Think of it as testing the waters. You can easily upgrade to a pricier ad at a later time.
Ad Targeting with Instagram
As with ads on other sites (such as Facebook), you can target your ads using Instagram. While the options you are given vary to the ones you'll see on a Facebook ad, they're still worth using to reach the right demographic.
Rather than targeting your existing followers, it's a good idea to focus on reaching a new audience who could then be converted into followers. You can choose your projected audience by demographics, interests, location, age, gender, household income and other factors – even people who have liked a particular Facebook page!
What about video ads?
Video ads are another option when setting up an ad on Instagram;, however, they're not always recommended. While people do use videos, you'll find most people on the app favour photos more than anything and will respond well to the traditional photo format.
If you're undecided between the two, a GIF is also a possibility.
Now we've covered the basics of Instagram ads, why not take a look for yourself? You'll be able to see exactly how they work as well as even setting up your own.
If you go ahead and set up an Instagram ad campaign, don't forget to visit us again and let us know how it went in the comments!