You’re probably already aware of the benefits of including visual content in your social posts, but how do you ensure your photos and images are the very best they can be? Read on to find out!
Take good quality photos
It goes without saying, but it’s important to ensure your photos are of reasonably high-quality before using them in brand visual content.
Ideally, you’ll have a digital camera to snap high-quality shots for promotional material. But for casual posts, such as photos of you and your team around the office, a high megapixel, great quality smartphone camera will do.
Use apps and software to enhance them further
There are plenty of apps and downloadable programs you can use that will improve the appearance of your photos and add any additional imagery you’d like to combine, for example, borders, stickers or text.
Photoshop is the obvious choice as the industry standard, giving you unlimited editing capability. However, small businesses on a budget may not wish to spend so much on the software. Instead, there are free downloadable alternatives such as GIMP or browser-based tools like Luna Pic.
Try out several and see which you find the easiest and most efficient to use.
A quick browse on the App Store or Google Play will show you a vast range of photo editing apps, so feel free to download a few and see which works for you. However, here are a few to get you started:
Instagram: Obvious, but effective! You’ll be able to edit your photo, add filters, and upload it to Instagram before sharing it directly to your social media accounts.
VSCO: VSCO is free to download and offers far more filters than offered on Instagram. Many of them are free. However, there are premium paid ones if you’re looking for something a little different.
You’ll also be able to edit the photo itself, including shadows, exposure, temperature and more using the app’s user-friendly interface.
Adobe Photoshop Express: This free download from Adobe allows you to touch up and adjust your photos at the tap of a button before uploading them directly to the web or saving them for later use. A great and a simplified alternative to the desktop version if you’re looking for simple edits.
For Non-Photo Graphics:
Sometimes you may prefer to create a collage, text graphic or other non-photographic image. For these, there are plenty of DIY design sites that will let you use a range of shapes, patterns and fonts to create a design of your choice. Try Canva for plenty of options (both free and premium) and an easy to use approach.
Check your sizing is accurate
Once you’ve planned the perfect image for your social media post, it’s important to make sure that it’s the right size to avoid blurring, stretching or other distortion.
When it comes to the perfect size for posts and shares, here are the best dimensions:
Facebook: 1,200 x 628
Twitter: 1,024 x 512
Google+: 800 x 1,200
Instagram: 1,080 x 1,080
Pinterest: 735 x 1,102
LinkedIn: 800 x 800
Will you be applying these helpful tips and tricks to your own images in the future? Share your thoughts below, and don’t hesitate to share your favourite editing tools too!