Although most businesses choose to create a public page or profile for their business, you may have noticed a few profiles – particularly on Facebook – that seem to represent a business or organisation rather than a person.
These are usually geared towards making sales and raising awareness of a brand, but can you really use a regular, personal profile for business? Here’s what you need to know.
Is using a personal profile for business actually allowed?
The short answer to this question is no.
Facebook’s terms and conditions state that:
“It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page.”
We’re sure you don’t want your account to be banned, so we’d recommend not using a personal profile with the sole intention of commercial gain.
However, there is nothing in the rules to say that you cannot use your personal profile in other ways that could promote your business – providing the profile represents you and not your brand.
Read on to learn how you can combine the two in a way that’s within the Facebook Terms of Service.
Conduct yourself in a professional manner.
If you’re looking to use your personal page in any way that relates to your business, it’s important to conduct yourself the same way you would when posting as your brand. Keep things respectful and professional at all times.
Share posts and updates from your business page so your friends can click through if they wish to.
Although you may have posted content directly to your business page, there’s no reason you can’t share it to your profile for your friends to enjoy too. That way, they can also click through to the page and like it if they choose to.
Check in at your workplace, or share insights and updates from your business’ HQ.
Your personal account is a great place to share the ins-and-outs of your day at your business. Check in with your colleagues, share snapshots of what goes on behind the scenes and even give your friends an exclusive sneak preview of products and ideas before anyone else.
Connect with people you’ve met through work, such as fellow local entrepreneurs.
Aside from LinkedIn, Facebook is the ideal place to add people you’ve met through your industry. Chat to them, share updates, network and stay connected.
Join relevant Facebook Groups from your personal account.
You cannot join Facebook Groups as a page, but you can through your personal account. Take the opportunity to join groups that relate to your industry or even ones that allow you to promote your business within the group. You’ll be able to network with both professionals and potential customers.
These are just a few ways you can use your personal profile to promote and make the most of your business, without breaking any of Facebook’s rules. If you want a wider audience to be able to see this content, set your profile to public and allow people to follow you using the ‘Follow’ feature!