Strong marketing is one of the most important aspects of a successful business because eventually, marketing is what drives sales. Without marketing, one cannot expect their business to reach its highest potential.
In today’s world, where Social Media has taken over the internet and is being used for all sorts of activities ranging from meeting new people to online shopping and much more, marketing cannot possibly be left out of the scene. Social Media marketing is being widely used by companies to promote their brands and to increase their customer base and this method of marketing has proven to be more successful than most of the other marketing techniques and the sole reason for the same is that you find all types of people come together in one place irrespective of their geographical location, age, gender or nationality.
TikTok is one such Social Media platform that has been creating a sensation all around the globe for a couple of years now. Launched in 2016 by a Chinese Company known by the name of Bytedance, it has already been downloaded more than 1.5 billion times on the App Store and Play Store. It is currently being used in 150 countries and is available in about 75 languages. In less than 4 years it has already acquired a staggering 500 million users.
Let's understand the working of TikTok and how TikTok advertising works for your small business.
Working of the App
On TikTok, there are two principal areas, the “For You Page”, and the “Following” page. When you start the app, you are directly taken to the For You Page. Here you see some of the top trending videos and the most buzzing video creators. As you explore the app and start following people you get to see more and more content. Nevertheless, one of the unique aspects of the app that makes it an attractive tool for influencer marketing is that you don’t necessarily need to follow anyone to get a piece of the experience.
The following tab, whereas, will show you the latest videos created by the subscribers that you follow. If one is interested in being up to date with the latest trends and the most innovative hashtag challenges, it can be done on the Discover page.
How to advertise on TikTok
If you are interested in investing in online marketing and paid advertisements on TikTok then there are four basic forms of ad types that you can choose out of:
1. Infeed Native Content
Showing an ad in-feed means it is not displayed like usual banner ads. Just like on Instagram we see ads while going from one story to another, similarly, on TikTok, such ads pop up between two videos and are also skippable. The idea behind this is to integrate advertisements in a better manner into the content of the app which makes them less annoying for the users as their flow is not broken as much and at the same time people are more likely to take notice of the ad and click on it.
2. Brand Takeover
In the usual course, TikTok shows people a user post when they open the app for the first time but with Brand Takeovers, instead of the user post, they are served with a branded ad for a couple of seconds. Under this, images, GIFs and videos can be used and on clicking on the ad, the user can be taken to the relevant website. The Brand takeovers are dedicated to one brand every day and they can be used to promote branded hashtags within the app, as well.
3. Hashtag Challenges
Under this category, brands or advertisers create some dances or similar kinds of challenges under a particular hashtag. Brands have to pay to sponsor a hashtag on TikTok, which then is displayed on the discover page so that all the users can see it whenever they go onto it and this way the hashtag ends up gaining popularity. The advantage of the use of hashtags is that this makes the marketing more interactive, participative and interesting; instead of it being one-sided where the subscribers just receive information about the product.
4. Customized Filters
Though TikTok is yet to come out with this feature but seeing it’s success and progress, it plans to come out with customized filters/branded lenses soon. Just like Snapchat, this feature will allow users to add 2D or 3D effects to their videos and these effects can themselves be a mode of advertising if customized intelligently.
With so many options on your side, advertising on TikTok can be smart move for small businesses. Though we're yet to fully understand if TikTok can deliver sustainable ROI, it's definitely worth a try. Spending a few bucks on an exciting new advertising platform isn't a bad deal!
You can start advertising on TikTok by creating a TikTok ads account. You'll be prompted to enter your business and billing information and then you'll be on your way to running TikTok ads for your small business!
How can Socinova help you in marketing on TikTok?
With Socinova’s affordable social media marketing services, you’ll have one less thing to worry about. Today, social media is one of the biggest marketing platforms available, especially TikTok, Instagram, etc. Just let our experts create high-quality content including graphics, curated links, videos, etc. for your business and you’ll see the magic for yourself.
We have more than 5.5 years of experience and we have managed over 1000 clients worldwide. All the advertisements and marketing tools that Socinova will design for you will be 100% unique and relevant to your business. In addition to this, you'll have on-going support from us to help you with all types of social media related issues that your business might have. Few of our services are as follows:
Considering small businesses don’t have a lot of money to spare for secondary and tertiary activities, Socinova is the best choice available out there because not only are we efficient but our services are also very cost effective and transparent.
With a well-trained, in- house team of experts, we’re here for you 24/7. Our aim is to help you not only attract more customers via social media, but also retain them. Try it for yourself and it’s a guarantee that you won’t be disappointed!