When it comes to any popular industry – especially one that's used on a daily basis by almost everyone – a few false truths are to be expected.
People talk, ideas get crossed and before we know it, online communities are rife with myths, rumours and inaccurate facts. This leaves those with a genuine interest in learning more about the topic having to do a little more research than they'd planned on doing to find out the truth.
Luckily, we know social media here at Socinova, so we've put together a list of 7 common myths, ready to be uncovered and save you time.
1. Only followers that could be converted to customers are worthwhile.
While potential customers are great followers to have for obvious reasons, that doesn't mean there's nothing others can do for you. They could still refer business to you, as well as provide overall support and boost your count.
2. You should join every social network if you want to be successful on social media.
One or two social media accounts with a strong audience and plenty of great content is a million times better than having a neglected account on every social network.
3. Successful hashtags are the be all and end all.
While it can be great to have a hashtag to represent your product or event, don't worry too much if it doesn't trend. You're still boosting brand recognition and getting the word out.
4. Social media can't lead to a valuable metric collection.
Yes it can! Social media allows for closed loop reporting, allowing you to identify how much of your website traffic is driven by social media and more.
5. Youth is the key to social media success.
A lot of people think you have to be young and hip to know about social media, but a lot of senior marketers have been learning about social media since the 90s and have seen it all develop – along with their expertise! Take the individual into account, rather than their age.
6. Negative feedback is the beginning of the end for your business.
Not necessarily. What's important is how you handle this feedback. A polite response and a genuine effort to resolve the problem could still paint you in a positive light – despite the reviewer's experience.
7. Running a social media account is too time-consuming.
It doesn't have to be. If you're really not able to find the time, consider hiring a social media service like Socinova. For an affordable rate, you can ensure a professional social media marketer taking over and making the most of your social media channels – leaving you free to focus on other things.
Now you know the truth behind these myths, you'll be able to continue your social media journey knowing you're more informed – and the results are sure to pay off when you use your knowledge to your advantage!