• 7 Secret Ingredients to a Successful Social Media Strategy

7 Secret Ingredients To A Successful Social Media Strategy

Socinova | 10 JUN 2019

Today, it's vital that every business varying from startups to big brands should take social media into consideration for succeeding in this competitive market. Social media marketing is not a straightforward task. It requires a huge amount of knowledge, information, hard-work, and trick of the trade. 

Good social media content is evocative and connects the potential audience to the business on a deeper level. Just as businesses create worth and authenticity to the user's lives by transporting products and services, competent social media campaigns add value to their demographics. 

There may be instances when you find your social media strategies bringing you back to the bottom or not leading to an increase in the number of conversions. Maybe even you aren’t getting noticed in the market. Such instances may force you to think why you're not able to achieve what you desire through your marketing strategy. Well, that's why we're here. Today we're discussing 7 strategies that can lead you to big success on social media. 


1. Post content after the business hours.

Yes! Absolutely this doesn't sound like a good plan but trust us. It's not ideal to do promotion when your user is busy working at their office.

Your social strategy might attract more eyeballs when the potential audience is all relaxed at home after work hours and are able to spare a glance at their social media handle. It's a known fact that people never use the phone when working, they use it while catching a cab back home or even while eating dinner with their family members on the dinner table which actually plays a vital role for promotion through word of mouth. It increases the chances of your content being noticed.


2. Publish trust-worthy and authentic content.

Posting regular content on social media platforms plays a vital role in creating traffic for increasing sales. Having good, authentic, and helpful content on social media keeps your brand in positive light, encouraging the potential users to keep visiting your website for reading the content.

Is it difficult for you to come up with relevant and valuable content all the time? Do you think you’ve hit a roadblock in terms of content creation?

There are various ways of creating great content regularly like hiring a professional social media marketing agency!


3. Reward your loyal users.

The best way to expand in the market and attract more customers is to listen to their needs and constantly engage with them. 

It is a good step to pick out users who are active in the process of giving suggestions, providing feedback, or participating in various product discussions and appropriately reward them. This will definitely pay off in the long run as it will lead to appreciation and promotion of your brand at a large scale.


4. Research on your market competition.

Before starting your business, did you research your market?

If you're a competitive entrepreneur, then you should definitely research the market to understand the demand for the product and also the competition prevailing. A successful strategy will fail if it is built without proper research. It is recommended to create a list of the competitors in the market and study their branding strategies. Analyse their operations, customer relations, and interactions and compare them efficiently. If you are able to understand their mechanism appropriately, you are then all set to move forward.


5. Use promotional keywords regularly.

People tend to get attracted to keywords like "free," "offers," "discount," "giveaways," and "sale.”

If these words are incorporated appropriately in your social posts with noticeable images, then they can play an important role in increasing sales for your brand. The content should be kept fresh to energise your social strategy and give the audience something to look forward to each time they visit your social media page.


6. Promotion is the key.

If you create good content and no one can see it, then what’s the use of all that effort?

That’s where promotion techniques step in! It’s vital to make use of advertisements to get your content in front of your potential audience faster. You can collaborate with other influencers in the market. Devise a social media contest which will encourage your audience to follow you. Staying ahead and taking a step forward is always essential in social media marketing!


7. Keep up with the latest trends.

It is your job to stay on top with the latest trends and changes in social media. There are certain trends upcoming in the market that play a very important role in promoting any brand efficiently:

  • Live video contents

  • Instagram stories

  • Messaging apps

  • Virtual reality in marketing

It also includes brushing up on the current statistics and algorithm changes on the social media platforms in general. It is a difficult task, but the benefits are difficult to pass. Use of these tactics is mandatory to create a winning strategy!



Always remember, social media can really make a huge difference to your bottomline. If you don’t serve your audience well then you will never be able to see good results, so always keep them a priority. 

We hope that by following the above-mentioned strategies, you'll be able to take your brand sky high on social media!