So, you’ve already set up an effective social media strategy and have boosted your engagement levels on the most popular sites, such as Facebook, Twitter, Google+, Pinterest and LinkedIn to name a few.
But what if you’re looking to expand your reach further? It can often be worth taking a look at some of the established yet less talked about social networks that you may not yet be familiar with on a business level. Here are seven to test out!
The concept of Snapchat is easy to grasp. Simply snap a photo or ten-second video before adding text, emoji stickers, filters or graphics.
You’ll then be able to send the image or video to users of your choice, or add it to your ‘Story’, which can be viewed by anyone who chooses to follow you – such as your customers or fans.
Snapchat can be a lot of fun, but it’s important to remember that photos are automatically deleted once viewed, so keep putting out content on a regular basis to stay fresh in the minds of your audience.
Tumblr is essentially a microblog, whether you can post text, photos, video or links or simply just ‘reblog’ content from other users.
You’re in charge of curating your profile with the content you choose, whether you’re the original poster, or you’re sharing directly from another Tumblr source. The result is a well thought out blog that represents who you are as a brand.
Vine allows users to upload short video clips that can then be shared directly to their social media profiles. The focus is primarily on entertainment, and the app has been the source of many viral videos. If you’ve got a brilliant video idea, this is the app to try.
If you’re looking to combine social engagement with well-written text-based content, Medium could be worth a try. You’ll be able to share advice, articles, tips and more with social users, helping you develop yourself as an industry authority.
While not a social network in itself, Disqus gives you the ideal platform for social engagement and promoting your brand name.
You can use it to comment on articles and social pages around the web, or even integrate it with your own website to allow comments or queries from potential buyers.
Ever since LinkedIn disabled their ‘Answers’ feature, professionals, industry experts and entrepreneurs have been looking for an alternative way of sharing their knowledge with the world.
With Quora, you’ll be able to answer questions on topics of your choice and even link to your external content to promote your official site or blog as well as driving traffic.
Ryze is a network purely for professionals and entrepreneurs and has over 1,000,000 members worldwide.
Large organisations and businesses are known to use Ryze to connect members and expand their professional networks.
Have you ever tried any of these platforms for business? Will you be testing them out in the future? We’d love for you to share your experiences, so leave a comment below and tell us all about your success!