There are a number of benefits to posting video content on YouTube – for example, it can help you give a new, visual insight to your brand and will enable you to reach out to a whole new audience.
But after the first few videos and introductions, you may start to feel as if you’ve run out of ideas.
That’s okay – there’s no need to worry. Here are five ways to keep your YouTube content fresh and ensure you always have great quality videos that your audience will love.
1. Create new topics on a regular basis.
Your audience will soon get bored of seeing the same old topics, so be sure to come up with new and excited ideas that you could feature in your videos. These could include product demonstrations, office tours, factory visits, employee interviews and more!
2. Partner up with other YouTubers.
Getting other YouTube content creators involved with your videos is a great way to try something new. Not only will your audience get to enjoy a new perspective, but you may also benefit from some of the other channel’s followers crossing over to yours.
3. Switch up your format.
If your videos have their own unique content yet all seem to look the same, consider trying something new. This could be trying out a presentation or slideshow, an animation or cartoon, fun effects, filters and stickers, a unique intro or even simply a new way of editing. The variety will help each video to stand out.
4. Add links and annotations.
Links and annotations are a great way to give your audience something extra to enjoy, especially if it will take them directly to more of your great content, such as a blog post or company announcement. They can also be used to promote the video’s content in an additional visual way, whether you’re making a fun joke or promoting a new offer on your products.
5. Avoid coming across like an ad.
While promoting your business and the products and services you offer is a key part of any marketing strategy, it’s important to ensure you’re not coming across like an ad.
People will begin to zone out and close the video if it’s not showing anything worthwhile, so take the opportunity to show them the products and the benefits of using your business – rather than simply making a sales pitch.
By ensuring you’ve planned out some new and exciting videos, you can relax knowing your audience on YouTube won’t be bored by the same old content. Instead, they’ll have your awesome new ideas to look forward to!