Many businesses set up a LinkedIn page to be found throughout the site, yet don’t choose to use it after its initial creation.
What social marketers may not realise is that LinkedIn can actually be beneficial for generating business, so there’s no reason to let your presence on the site go to waste.
If you’d like to learn more about gaining leads through LinkedIn, read on to discover the five most efficient ways to do so.
If you haven’t optimized your LinkedIn profile in order to allow potential leads to find you, you’re missing out.
Ideally, you’ll need to be at the top of the LinkedIn search results when people search for terms relating to the service or product you offer. This way, you’re likely to be the first page they click.
WYou’re probably wondering how to optimize your account for this purpose? Firstly, you’ll need to work out which keywords your prospective clients may be searching that could potentially lead to your page.
Use these keywords when writing a winning profile description to ensure you appear in relevant results.
Okay, so the prospective client has found you. Now what? You need to ensure they have a clear reason to contact you over anyone else they may have considered.
To get them to visit your profile, you’ll require a captivating headline that can grab their attention and result in a click.
Pick a unique, memorable statement that relates to your services and explains why or how you are the best at what you do. You could even utilize the headline further by inserting some relevant keywords.
Next, you should also have a professional looking profile picture. While high-end photographer headshots aren’t completely necessary, you’ll still benefit from a clear shot that depicts you as an outgoing, qualified individual.
Once the prospective client has arrived at your profile, you will need to convince them to take action. This action, of course, is up to you. Perhaps you want them to visit your website, send you a message, or even try out your product.
Regardless of your goal, you’ll need to use your profile’s Summary section in order to sell yourself and persuade visitors to do what you want.
By expanding your network to include people within your industry, you can get in touch with more and more prospective clients.
The more people you connect with, the more you will appear in the search results of their contacts, giving you far more opportunities.
Feel free to accept any requests you receive, providing they are not spam or fake accounts. You should also make an effort to reach out to others and include a personal message when doing so. Even if you haven’t met the person, try explaining that you have shared skills and interests that may be reason enough to connect.
When new connections have reached out to you, don’t be afraid to introduce yourself and send a thank you message. This can also be a great chance to offer them a reason to do business with you. By staying well connected and taking the time to network with your connections, you stand a much higher chance of gaining business opportunities through LinkedIn.
Have you tried any of these methods to make yourself known on LinkedIn? Tell us about the steps you took and how they worked out!