If you are a modern business owner and have a social media presence, you probably know the importance of good, eye-catching content. Almost half of the world is on social media, and people consume so much content nowadays that most of the time, they simply scroll through their social feeds without actually taking an interest in the majority of the posts.
So, to make yourself successful on social media, it is essential that your content, especially graphical posts, is attractive enough for the users to stop the scrolling train and read what you have to say. This is where the need for an excellent graphic design tool arises!
Canva is an online graphic design software which according to us is the best of the class. Here are five reasons why we recommend Canva!
1. It is inexpensive.
Yes, it's free. You can create your graphics without spending a single penny!
However, if you want to use the premium images, you can purchase them at $1 a piece. You can also subscribe to the Canva for Work account which is just USD 12.99 per user per month.
2. It is easy.
Using Canva is extremely easy. You do not need to be a master at graphic designing to create good images. If you consider using Photoshop for creating your social graphics, it'll need A LOT more work than with Canva.
So if you want to simplify your job, you should go with Canva. It has simple steps to select and add text or symbols to your pictures. It also has a lot of fonts and filters and templates that will make your graphic design work a piece of cake!
3. It is powerful.
Canva offers numerous tutorials which will guide you to make the best use of it. Though Canva is not really a professional designing software which has tools that can match a pro designer’s talent, Canva does deliver great help in designing custom graphics. It allows you to make graphics from scratch and you can pick your picture, font, colours, layers, design, etc.
Once you get started with Canva, you will find all the design elements and can blend them together to create a powerful and striking graphic which will strengthen your social media branding.
4. It is cloud-based.
Though this is a minor point, it has a significant impact on your graphic design work. With Canva, you can create a custom graphic, save it to your account and re-edit it even after many months have gone by. All the graphics you create on Canva get saved in your online account, and you can make use of them whenever and wherever you want.
This software also allows you to copy one of your existing graphics and create an entirely new graphic based on it. This will enable you to create your custom templates for different posts!
5. It is collaborative.
When you have your work stored in the cloud, you can easily share direct links with your colleagues or customers, who will be able to view and edit the graphics.
This feature is an added advantage if you want to create posts as a team or want to get approvals from the clients.
As you can see, there's simply no reason not to use Canva! We love it and hope you'll too!
But if you would rather prefer to not do it yourself and let the professionals handle your social content, please explore what Socinova's affordable social media marketing packages have to offer!