Whether you're just getting into the world of online marketing or a professional marketer looking to add some new techniques to your skill set, it's easy to see how you could benefit from an online course in digital marketing.
By learning new things from the pros, you'll be able to apply the very latest information to your strategy, helping you gain traction and success as a business.
But with today's busy lifestyles, you may think you don't have the time to attend a class. That's okay, just get online instead! Here are five places you can learn more about digital marketing online.
Google has its very own Digital Marketing Course designed to help students learn more about the topic. The course ties into Google's Online Marketing Challenge and aims to help improve the way you approach online advertising and digital strategies.
Simply visit google.com/onlinechallenge/dmc to learn more and pre-register for 2017!
Lynda is often hailed as the 'go to' place to learn just about anything online, so it's no wonder they have several digital marketing courses!
All you need to do is sign up to lynda.com and pay a monthly subscription fee to have a wealth of education at your fingertips. Not sure? There's a ten-day free trial!
Hubspot runs an Inbound Marketing Training Program and Certification, which is one hundred percent free! You'll get to take part in 18 free classes as well as gaining access to all relevant reading materials, while learning about blogging, keyword usage, SEO, social media, calls to action, email and more!
At the end, you'll take an exam. Pass it, and you'll have a genuine certification to feature proudly on your resume.
ALISON is an online learning platform similar to Lynda, except you won't need to pay a subscription fee to access the content! Several ALISON courses involve digital marketing, including the ALISON Diploma in E-Business, which details how to put together a successful digital marketing strategy as well as how to promote yourself professionally online.
Another option is the ALISON Social Media Marketing Diploma!
Wait, what? We bet you didn't expect to see an Ivy League school on this list! Harvard University offers a variety of courses through Harvard Extension School.
One of these courses is MGMT E-6650 – Digital Marketing Strategy, which outlines today's digital marketing channels and how they can be used for business.
While many of Harvard Extension's courses require at lease one day on campus, MGMT E-6650 is held 100% online via web conference, so you can complete the course from anywhere in the world.
Plus, should you ever wish to continue your studies, the course is worth four official college credits, which could lead to a certification or even a degree! Enrollment is limited to 40 students, and the course costs $2,550 USD.
Now you know of five places you can learn more about digital marketing online, what are you waiting for? Go and put your brain power into action by learning more about your field. We can't wait to see how you apply it to your business!