One of the hardest parts of managing your company’s social media marketing campaigns is coming up with fresh ideas. Your audience is always looking for quality content and it can be challenging to constantly innovate social content.
So, to help you out, here we have listed five social media marketing ideas to help you increase engagement and boost sales!
1. Share user-generated content.
Can't think of any new ideas for your company's content? Sharing user-generated content is a fantastic way to give your fans and followers a fresh perspective and also build a strong relationship with your customers and potential leads. Also, user-generated content is an excellent social media marketing idea to include customer’s views and show an affiliation towards them.
2. Hold a contest.
Who doesn’t love some free stuff? Contests are a great way to engage your followers, increase exposure and grow your audience. In fact, according to a report, Instagram accounts which run contests on a regular basis grow up to 70% faster as compared to the accounts which do not.
3. Create tagging content.
You will often see your followers tagging some of their friends in the comments of your posts. It's nothing unusual- people love tagging their friends in the posts of similar interest. You can also post relatable content and invite your followers to tag a friend. This will help you in expanding the realm of your exposure and reach out to new audience regularly.
4. Post backstage photos and videos.
One of the most useful social media content ideas is to post backstage scenes photos and videos of your brand. This helps to demonstrate that your company is a group of people working hard and together to provide high-quality products and services. This also enables you to build stronger relationships with your viewers, customers, and leads.
5. Use the “reactions” on Facebook.
Facebook has a lot of fun features; among which the reaction button is the funniest. With this feature, Facebook users can respond to Facebook posts through five different reaction emojis like “liking” “love,” “haha,” “wow,” “sad,” and “angry.”
Though these reactions are generally used to react to content from friends and family, brands can also use this feature to engage their followers about a specific topic. For example, create a post that asks followers to reach 'Love' for Coca-Cola and 'Wow' for Pepsi.
Use these simple social media marketing content tips and ideas for reaping more benefits for your business. And as always, if you need to take social media off your hands and leave it to the professionals, don't forget to check out our affordable social media marketing plans!