So, let me guess. As per part your current social media marketing strategy, you are probably using Facebook, Twitter, LinkedIn, etc. But there is much more to social media than just these top social media networks!
Take a look beyond the typical networks and explore the different types in social media which can help you in your marketing!
1. Social Networks: Facebook, Twitter, LinkedIn
You can use these types of social media networks for market research, brand awareness, lead generation, relationship building, customer service and so on. These are also known as relationship networks, and they help people and organizations in connecting online and in sharing information and ideas. With the rise of the mobile internet, these types of social media networks have changed almost every aspect of modern life into a social experience.
So if you are looking for ways and ideas to improve your existing strategy, then these types of social networking sites are the best options.
2. Media Sharing Networks: Instagram, SnapChat, YouTube
These networks are not necessarily used for lead generation, but the media sharing networks give brands a place to share audio-visual resources of marketing.
If you wish to give graphic, and videos an eminent position in your marketing efforts, then consider using these platforms smartly.
3. Discussion Forums: Reddit, Quora
These networks can be excellent for market research. You can also advertise through them and create brand awareness. Discussion forums are one of the first-born types of social media. Moreover, these are the sites where people go to find out about opinions and views of people.
So these can be great platforms to put forth your ideas, concepts, business thoughts, etc.
4. Bookmarking and Content Curation Networks: Pinterest, Flipboard
These networks can be useful in building brand awareness, customer engagement, and increasing website traffic. The bookmarking and content curation networks help people in discovering, saving, sharing, and discussing new and trending content. However, while using these social media networks, you should pay attention to the images featured on these sites and make sure that they are the best, as they are your brand's first impressions!
5. Blogging and Publishing Networks: WordPress, Blogger, Tumblr, Medium
Content marketing can be an amazingly effective way to engage your audience, build your brand awareness, and generate leads and sales. The blogging and publishing networks enable brands to publish online content in different formats to encourage discovery, sharing and commenting. You can use traditional blogging platforms like WordPress and Blogger as well as microblogging services like Tumblr and also interactive social publishing platforms like Medium.
If your social media marketing strategy includes content marketing, then these networks can help you in many ways. A blog does not only help in increasing the awareness but also assist in creating a niche for your brand as a thought spearhead in the related industry.
Hope this list will help you in understanding your marketing needs, areas which you need to focus on and the social media networks which you can use to suffice your marketing needs!
We at Socinova do the same. We are a bunch of social medians who are dedicated to making your social media marketing simple and affordable for you. Our social media marketing strategies are smart and oriented towards results. If you'd like to know more about us, explore our affordable social media marketing plans today!