While you may already have a successful social media marketing campaign, there are a variety of tools that can enhance it further by simplifying each task and making your strategy even more effective.
Some of them aren’t common knowledge in the world of social media. But it’s important for professionals within the industry to reach out of their comfort zone and try new tools or programs in order to keep their job fresh and use modern technology to their advantage.
RivallQ is an excellent way to determine exactly which techniques are successful within your social media marketing strategy. You’ll be able to view the plans of your rivals with just a few simple clicks, giving you the knowledge to improve clicks, engagement and shares on your content.
By setting up a collection of rival businesses or even simply of other companies within your industry, you’ll be able to view the top 50 Facebook posts of them all over a 7, 14, 30 or 90 day period.
Once you’ve analysed this information, you can even save it as a handy PDF or PowerPoint presentation.
EveryoneSocial is a content discovery tool that defines each and every employee of your business as a ‘social ambassador’ of your brand, making them an integral part of your business marketing strategy. By using the site, your employees can find engaging content to share with their followers.
The site also recommends content, such as sites or articles for your employees to share, giving your company a larger voice and wider, more personal reach.
It also provides analytics tracking that can show you how much your employees are sharing plus how much attention their content generates.
The more content you and your employees promote, the stronger your social media presence will become, allowing you to grow and evolve as a company.
If you’re in touch with a lot of important contacts through social media, such as industry professionals and influencers, Nimble can help you organize your connections.
You’ll be easily able to categorize users to make them easy to find and interact with. Plus, Nimble’s homepage features ‘Engagement Opportunities From Important Contacts’, a tool which helps you find chances to converse with influential users.
From a business perspective, you can also keep track of correspondence and deals using Nimble, registering the details of each stage and conversation with your own notes. It also lets you search by keywords or hashtags, showing you exactly which of your connections has used them.
You may enjoy posting to Google+, which is a great network in itself. However, you may wish to post the same content on more commonly known sites such as Facebook or Twitter.
Thankfully, with Friends+Me, you don’t have to upload it separately. The tool enables you to easily repost content to other social networks, such as Facebook, Twitter, Tumblr or LinkedIn.
You can also uncheck certain networks if you’d rather not post the content to that particular one. You can also select the date and time you’d like the content to be reposted, for example if you don’t want it to show up right away.
These tools are just the beginning. There are hundreds out there just waiting to be tested out by professional marketers. The sheer variety online means you’re sure to find the perfect tool for your needs.
Have you used any of these social media tools? Which one is your favourite so far?