Many businesses create their own videos in order to promote their products and services on social media visually. Think of it like a commercial – just online rather than on TV.
If you've found yourself wanting to create cool promotional videos yet lack the skills you need to work from scratch, here are three simple tools to consider that will make the process a breeze.
1. Adobe Spark
Adobe Spark is a cloud-based app (also available for iOS) that lets you create promotional videos in no time. You can create videos by adding your own photos or graphics, and choosing how you'd like them to be presented.
Simply sign in with Facebook, Google or an Adobe account to get started. As you work, your progress will be automatically saved to the cloud, meaning you'll never lose any of your work. Plus, you can pick up where you left off on another device.
You can also complement it by using the Spark Post and Spark Page apps too.
Animoto is a cloud-based video tool that allows you to turn a blank canvas into a promo video that accurately reflects your brand.
You'll be able to choose themes, colours, frames and more as you add your own photos and content into the video. Or, if you prefer, you can use a preset template from the variety available.
If you're on a budget, Animoto's affordability is also a plus, with a variety of subscription tiers to suit the budget of any business, small or large. You can also enjoy a 30-day free trial, which is great if you're unsure of which tool to go for.
YouTube Director was specifically built with small and local business in mind, so you'll likely be pleasantly surprised at how tailored it is to your needs.
After signing in with your Google ID, you'll be able to create a video in mere minutes.
As you start to use it, you'll be prompted through every step of the way as you take short photos and videos that will then be seamlessly put together in short video format. If you wish to include sound, the app will work in unison with your device's mic.
The best part is, YouTube Director comes in the form of a user-friendly app for iOS devices (Android coming soon), so you can easily complete your promotional video project right from your iPhone or iPad. Not only that, it's also free to download and use!
Once completed, you'll be able to upload the video directly to YouTube from the app.
Whichever style of video you're going for, using any of these videos will ensure you create enticing, professional looking videos without the need for complicated programs and high-level skills.