Name any brand you can think of and chances are, they’ll have an online social media presence. Social media is not a fashionable fad, it is definitely here to stay. As a result, any good social media marketer will want to keep an eye on the latest stats and trends relating to the virtual world and the way consumers are interacting with brands online.
The behaviour of consumers, along with their demographic, is important to decipher, as it helps marketers to plan future campaigns based on the sites, interests and technology that are relevant at the time. Resulting in a great outreach and increasing the likelihood of consumer interaction.
Take a look at some of the most current trending facts, some of which were recently popularised in a ‘Socialnomics’ video by YouTube user Erik Qualman, which you can view here: https://www.youtube.com/watch?v=zxpa4dNVd3c#t=29
Social networks have higher populations than most countries
There are around 1.3 billion social media accounts today! With effective marketing, just think how many potential consumers you could connect with around the world. For reference, check out the list below.
Over 50% of the world’s population is under 30 years old
This may or may not surprise you, but it’s a key point when deciphering your target market.
53% of millennials would rather lose their sense of smell than their technology
Surely this illustrates just how important digital technology is to today’s youth and just how essential it is to use it as an advantage when marketing to a younger demographic.
Similarly, it’s interesting to note that more people in the world who own a technological device than people who own a toothbrush!
Digital and social lifestyle aspects are evolving as one
Even relationships are becoming digital! 1 in 5 couples overall and 3 in 5 gay couples meet online, while 1 in 5 divorces involve social media.
Selfie is officially a word, as of 2013
Plus, it was even 2014’s ‘Word of the Year’. The popularization of selfies goes to show just how viral trends can become and how critical it is to stay on latest trends. Taking a selfie with your product could come across as cool, current, and relevant to the majority of consumers.
2 new members join LinkedIn every second
LinkedIn is becoming more popular, and not just for displaying your resume. Many don’t realise that the site is also used for sharing trending content, which anyone can publish and spread, much of which has the potential to go viral. Expect brands and businesses to start posting more featured content on the site in the near future.
The age limit on join LinkedIn has been lowered to 13
This is further proof of how technology is changing. Teenagers are using the web to create great starting points for the lives and careers, which also provides marketers with new platforms to reach them.
Grandparents are the fastest growing demographic on Twitter
Further on the topic of the age, more and more seniors are getting to grips with hashtags, as grandparents appear to be the fastest growing user demographic on Twitter. This is unsurprising as the site is simple to use and grandparents will love following their younger family members, along with their favourite celebrities! It’s worth noting this when you're marketing your products to a more mature audience.
Social media influences the buying decisions of 93% of shoppers. However, only 14% trust advertisements.
Plain and simple: Social media is playing bigger and bigger role in eCommernce everyday and it will not stop soon.
Do you have any more facts? Did this information help you in your marketing? Your comments will help us improve.