Social media SEO is becoming the hottest way to brand oneself. Since everyone is on social media, why not optimise your brand to show up on search engines through them? When you point people in the direction of your social media, which you share everything on, you’re more likely to gain followers, readers and more. Often, people will bookmark a brand by liking their page on Facebook to come back later to, or as a sign of “I like what you posted”.
Below, you’ll see why SEO and social media work together in boosting your conversions in the form of best practices.
It’s was hard enough to get an article shared many times before social media came along, but now that there are an over-abundance of brands sharing on social media, it is both hard and extremely easy to get your brand noticed. When you post a blog, make sure your keyword density is not over a certain amount; if it is, Google will blacklist the page. Typically, this is over 10% of the page content.
Why is this? You may wonder. Google simply values quality or word count. Keeping the keyword density to 3-5% with quality information will put you higher in Google rankings. When this happens, your brand is more likely to be shared amongst social media users, driving your conversions up.
When sharing an article is easier than copying and pasting a link onto a status bar, people love it! If they enjoy an article, people typically share instantly to their newsfeeds to show an interest and to garner attention to themselves, through you. In order for them to become compelled to share, not only must your quality be great, but your share buttons must be large and easily accessible.
The placement of your share button is also important. General social media links that are large and aesthetically pleasing will have them more intrigued to “like” your page, studies show. If you post sharing links at the tops and bottoms of articles, a person who likes what was said is more compelled to hit “share” if it means minimal action. This tactic immediately links your social media with your SEO blog. In return, your website will be higher up in page rankings and show up more when someone makes a relevant search.
When fine-tuning the meta-data of a blog post, make sure to create a witty title and a simple yet sweet description. If this is done efficiently, when posted to your social media, followers will become more compelled to read. A title that doesn’t say too much but just enough will grip the reader as well wonder what the photo is relating to.
Utilising cross-platform techniques such as above will help drive up the traffic on your website. In return, this will create more traction for your brand and Google rankings. Remember, quality over quantity when using keywords, optimising meta-data for social media purposes and simple sharing can all work together hand-in-hand to link your social media with search engine rankings.
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