• Get Ready for Mobilegeddon: Latest Google Changes to the Algorithm

Get Ready For Mobilegeddon: Latest Google Changes To The Algorithm

Rajeev P | 28 APR 2015

As of 2015, over half (52% to be exact) of visits to online retailers were made from mobile devices, according to the latest Quarterly Benchmarking Report by IMRG Capgemini.

These stats go to show just how important the mobile world is in the present day. As a result, it’s important for any individual or business to ensure that their website works well on both desktop and mobile platforms.

Starting from 21/04/2015, Google will be giving further priority to mobile friendly websites when presenting search results on mobile devices, in order to provide mobile searchers with sites that are convenient for them to use. This mean that a site that has been optimized for mobile use is likely going to rank far higher than one that doesn’t, meaning you may miss out on valuable web traffic if your site isn’t up to scratch for the modern day.


What is a mobile friendly site and how do I get one?

To put it simply, mobile friendly refers to sites that can be viewed on a smartphone or mobile device with no issues. To ensure your site is mobile friendly, there are a number of steps you can take:

  • Firstly, you’ll need to make sure your site is responsive. This means the site resizes itself depending on the screen being used to view it.
  • Another method is to create a separate mobile site entirely. When taking this approach, your site will be able to detect the device being used to access it, and will present the user with the correct version accordingly.
  • If you have previously hired a professional to design your site, yet have found it isn’t optimized for SEO, try contacting the developer to see if your existing template can be adapted.
  • If not, you may prefer to makeover your brand and create a new site that works well across all platforms.


How will Google’s new changes affect me?

If you already own a high ranking website, it’s very possible that a reasonable percentage of your traffic is coming from mobile visitors.

To check whether it’s worth making changes to your site based on Google’s new plans, you’ll need to install Google Analytics in order to determine how many of your site views are generated through organic mobile searches. This is easy to do once you’ve set up Analytics. Simply go to Audience > Mobile > Overview and you’ll be able to see how many of your visitors are viewing your content through searches made on a mobile device.

If the percentage is fairly low, this may be due to the fact your site is not optimised, meaning switching to a new, mobile-oriented site could boost your traffic significantly.

If, on the other hand, it’s a high percentage, yet your site is not optimised for mobile SEO, this is going to become a problem after the switch. These people are searching for sites like yours, however if it is not optimized, you won’t appear so highly in their search results, meaning you could face a noticeable drop in traffic.

In order to keep thinks the way they are (or better!), you’ll need to up your game and get on board with the latest technology.


How will you be preparing for the upcoming change? Have you optimized your site for SEO? Tell us your plans in the comments.


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