As a business owner, it's understandable that you'd have a lot to deal with at any given time. With managing your business, guiding your employees, maintaining your property and providing excellent customer service, optimising your website for more blog traffic is probably one of the last things on your mind.
That said, ignoring your website could be costing you business. You may have gone through the effort and expense of having a site set up – but what's the point if no-one is seeing it? That is why you need to ensure you're doing everything you can to build and grow traffic to your blog.
Sounds complicated? It doesn't have to be. Here are just seven ways you can use to help boost your blog traffic!
1. Consider working with a guest blogger
By inviting a popular blogger to add a post to your blog, you'll save time (not having to write the post yourself), appeal to a wider audience and grow your brand.
2. Create a schedule – and stick to it!
When you create a schedule and get into a set routine, you'll find yourself taking a more organised approach to your blog – creating a better experience for your followers.
3. Utilise long tail keywords
Okay, so the top keywords in your niche are probably taken but not all is lost! Check out long tail keywords that could be appropriate using Google's Keyword Planner and try to incorporate them into your content naturally.
4. Consider untraditional sources of traffic
There's nothing wrong with taking a different route to garner hits. A trending example is Reddit. All you need to do is gain a good reputation (reflected through Karma) within Subreddits that link to your niche. After earning the trust of fellow Redditors, you'll be able to post links without being seen as a spammer.
5. Don't be afraid to be visual
We cannot stress this enough – visual content is essential. People are more likely to share content that's accompanied with striking imagery. More shares will result in more clicks, ultimately boosting your traffic.
6. Promote your content to the hottest influencers
Influencers are just like the rest of us – if they see something they like, they'll share it! The difference is, they are likely to have a large, loyal following who will then be inclined to click the link in their feed. Don't be afraid to take advantage of an influencer's strong following by showing them what you have to share.
7. Ensure your page is optimised for speed
Did you know that the overall speed of your site is a huge factor in Google's algorithms? If your side doesn't load in a reasonable amount of time, your bounce rate will increase, giving visitors nothing they'd care to share with their own audience. By keeping things quick, they'll be more likely to stay and explore your content, as well as ensuring you rank higher in searches.
Do you monitor traffic on your website? If so, will you be trying out these quick, helpful ways to increase it over time? Give them a try – but don't forget to come back and tell us about your success!